From school to the real world: Lucía’s marketing internship
Read all about Lucía’s academic experience, the importance of creative freedom and how a life-changing internship helped her discover her true passions.
Next-generation digital media pioneers: inside IE University’s market-driven communication program
Creativity and business take center stage in the Bachelor in Communication & Digital Media at IE University. Led by Academic Director Iona de Macedo, this undergraduate program is built around a hands-on, market-driven approach to education.
Lights, Camera, Action: How the Bachelor in Communication and Digital Media Sparked a Passion for Filmmaking
Isabella Deshon, originally from Venezuela, describes herself as a passionate individual with a strong interest in the arts. This interest led her to study the Bachelor in Communication and Digital Media at IE University. She’s also actively involved in extracurricular activities which have enabled her to pursue her passions, such as the IE Theater Club, and is active on social media, where she showcases her illustration and photography skills. We spoke to Isabella about her experience of the program and her plans for the future.
How This Alum Went From Undergraduate Intern to Creative Professional in No Time
What was your first job opportunity after graduation? I started working as a community manager at Tinkle Communications in January 2019, while in the final year of my bachelor’s degree. This meant that I already had six months of experience by the time I graduated back in July of that year. From the very first […]
A different level of education at a “university for everyone”
I’m someone who relishes learning from my own mistakes, and I use that learning to fuel my passion for marketing and the world of social media. My main interest is in perfecting the user experience, but marketing is a broad role, with plenty of specializations to choose from, so I’d recommend anybody interested in the […]
IE Shadowing: Building skills for the real world
Learning theory and practical skills within a classroom setting is great, but how do you build the confidence to apply your knowledge in the world of work? For many students, project work and internship are the go-to answer; however, did you know there is another path you can take to enrich your academic experience in […]
Pursuing a creative career in marketing after the Bachelor in Communication and Digital Media
I’m Cecilia de Cabo Jiménez and I studied the Bachelor in Communication and Digital Media. I think the program is the best combination of creativity and business out there. I would consider myself an “out of the box” thinker, and this program pushed my creativity and problem-solving skills to new heights. Could you tell us […]
The IE Short Film Festival: connecting film and business in a new approach
Lights, camera, action! The stage is set for the IE Short Film Festival, a unique initiative that gives audiovisual artists from across the world a prestigious platform to showcase their talent and become immersed in a new approach to filmmaking. Organized by the IE Film & Television Industry Club and Campus Life, the third edition […]
Behind the scenes at the 3rd annual IE Short Film Festival
IE University prides itself on being at the forefront of unique learning experiences and innovative initiatives that nurture talents and ambitions across a broad range of sectors. One of these initiatives is the IE Short Film Festival, a premier platform for international filmmakers to share their works and tell stories that open a window into […]
Laying a foundation for a successful, global career
Fortunately, I discovered IE Business School, which provided the perfect combination of both: I really feel like the classes are very similar to a top-rated US university while still offering the European experience. Isabella “Bella” Massot Initially, she nurtured long-held dreams of studying in the US: Bella wanted to experience typical college life in the […]
IE University students take on London International Model United Nations debate
We spoke to three of the participants to find out about their experiences and what advice they would offer those who’d like to take part in this event in the future. Meet the students Constantin Mosch Originally from Germany, Constantin is a first year Dual Degree in Business Administration & International Relations student who chose […]
Success for IE University at Harvard National Model United Nations
We interviewed six of the fourteen IE University students to hear about their experiences taking part in the Harvard National Model United Nations. Meet the students Dario Esteban Dario is a first-year Bachelor in Data & Business Analytics student. “I chose my degree because I am certain that […] the future is data, and being […]
Atil: a documentary on Saharawi Refugee Camps located in Tindouf Algeria
Atil is a documentary about the life of the Saharawi people living in the Tindouf refugee camps in Algeria. There are no limits in this place. After all, creativity and innovation give rise to ideas that change the world. This documentary follows the lives of five young Saharawis who show, day by day, that anything […]
Alumni Talks: How Carmen Pecharromán built a strong, multidisciplinary career in Communications, HR and Finance
Alum Carmen Pecharromán chats about her exciting career journey from Communications to Finance and HR—Carmen Pecharromán speaks out about her unique career path In a recent interview, P&G Switzerland exec, Carmen Pecharromán, takes you through her one-of-a-kind career journey and offers some tips for building a successful career in Finance and HR. When you choose to […]
Shining light on African solutions for global challenges
The IE Africa Center is on a mission: to shine a light on African solutions for global challenges. A recent #GoingtoIEU podcast episode provided valuable insight into how Africa and African people have been integral in shaping the world, especially when it comes to business. “It’s going to be urgent and crucial that people understand […]
A rolling stone gathers no moss: Turning your creative passion into a successful career
Iôna de Macedo is the Associate Dean of the Bachelor in Communication and Digital Media. In the latest episode of the “Going to IEU” podcast, she joined the hosts to shed some light on this interesting question. Iôna’s passion for filmmaking and storytelling has allowed her to build a long, illustrious creative career spanning several […]
Challenging borders and celebrating diversity at CASA Film Arts Festival
At IE University, we believe art to be a catalyst for an intercultural and intergenerational understanding that goes beyond language. With this in mind, IE Campus Life—in collaboration with FILMIN—is gearing up to welcome new students to IE University as part of the CASA Film Arts Festival project. The power of art CASA Film Arts […]
Overcoming homesickness and making your student experience a success
It’s not uncommon for first-year students in particular to experience this as soon as the rush of the first few weeks wears off. Coming from Bali, Indonesia, Luna Suwito recently joined us as a guest on the popular #GoingtoIEU podcast to talk about her own experience with homesickness and how she dealt with it. She […]
Build the career of tomorrow with the Bachelor in Communication and Digital Media
Communication is one of the fundamental skills of the 21st Century. From business, law and technology to society in general, the impact of digital media can be felt in the transformation of every aspect of life. As social media and other modern communication channels continue to change the way we connect and interact, it’s evident […]
Unlocking Longchamp x IE University
On May 5 at 7 p.m., the students gathered at the Longchamp store on 56 Calle Serrano. They presented what they had been working on for the last few months: project proposals that would help the luxury brand find novel ways of associating with young consumers. The presentation was the icing on the cake for […]
The data privacy startup helping users take ownership of their data
Data privacy software = transparency Have you ever wondered who, where, and how companies sell your data? According to the Shield Data team, most modern-day internet users have little knowledge or control of how enterprises own—not to mention sell—people’s private information. With such a lack of transparency, the startup’s mission is simple: to empower internet […]
Communications Lab: Seeing Segovia through the students’ lenses
This year, IE University’s Marketing Department challenged students at the Communications Lab to produce a series of videos on life in Segovia. The brief was to “sell Segovia to future students through the eyes of a current student.” Participants were asked to work in teams to present, in short videos, their own take on the […]
Valentin Schoettle on how IE University helped prepare him for his role at Hugo Boss
Valentin Schoettle is driven. After completing several impressive internships during his Bachelor in Communication and Digital Media at IE University, he went on to study our Master in Corporate & Marketing Communication, finishing at the top of his class. Post-graduation, in 2017, he landed a role as a strategic marketing manager at Hugo Boss, a […]
Athina Rickmers talks about her amazing internship experience in Hong Kong and learns how to combine business with communications
As graduation draws closer, most students start making preparations for life after university. For many, this means identifying what they want to specialize in as they begin pursuing their professional careers. Athina Rickmers, from Germany, faced just that as she entered her fourth and last year at IE University. This is what Athina had to […]
Reaching out and diving in: Making friends and professional connections as an undergrad at IE University
Starting anew at university can be daunting, but undergrads Laura (fourth year, Bachelor in Communication & Digital Media), Rocio (third year, Bachelor in Data & Business Analytics) and Masa (third year, Bachelor in Behavior & Social Sciences) cannot stress enough how open and friendly the IE University campus is. One solid approach to integrating quickly […]
Julia Costa de Araujo on being Unapologetic about her true self
Alongside Valeria Mendez, her project partner and co-founder, Julia has been on her own journey towards self-acceptance and has brought many other members of the IE University community along with her. With video interviews and graphics, Julia and Val have been starting conversations and embracing their differences, all while letting their creativity thrive. Julia has […]
A great ambassador for Segovia
On a university campus where students from over a hundred different countries collide, Segovian Pablo Cuesta has found his home. In just over a year he has made friends from India, Pakistan, Belgium, Italy, Bolivia and Mexico. They’ll chat to each other in English, and sometimes in Spanish too. Telling his story comes naturally to […]
The successful YouTuber helping you be more productive
Her YouTube channel has 256,000 followers. More than 1.5 million people have watched her video about study tips and memorization techniques. Beatrice Naujalyte is the author and content creator behind “The Bliss Bean”, a popular self-development and lifestyle YouTube channel that gains more followers every day. It’s some achievement for this young entrepreneur and influencer […]
Camila Monguzzi: An entrepreneur giving back to IE University
Tell us a bit about yourself. I’m Peruvian and Argentinian, and I studied the Bachelor in Communication & Digital Media at IE University. In September 2018, in the midst of my studies, I created my first startup called Fitclub Collective. Fast forward to today, it’s now my job and everyday motivation. We currently have a […]
Skateboarding lands in the classroom
The sun beats down on the Nueva Segovia skatepark. Surrounded by about 20 students, Maxon Higbee begins his class with a skateboard under his arm, under the shade of a tree. Sitting on a bench, parents watch their children skate and, at the same time, out of the corner of their eye, watch the speaker […]
Using Behance to enhance your creativity
Signing up to the platform is very simple through www.behance.net and in fact, if you already own an Adobe Creative Cloud plan, you immediately own a Behance account. It’s a platform that’s taken the world of creatives by storm, so IE University has decided to hop on the trend! The opportunities the platform offers are […]
Grads Give Back: What you need to know about the Marketing sector
Originally from Stuttgart in Germany, Valentin Schoettle first joined IE University for his Bachelor in Communication and Digital Media, from which he graduated in 2015. After a brief spell of internships, Valentin then decided to return to IE University to study the Master in Corporate & Marketing Communication, from which he graduated in 2017. Currently, […]
Bachelor in Communication and Digital Media: Professor Ellen Buckland on Liquid Learning
In light of the current global situation, we understand that it’s more important than ever before to be mindful of ourselves and others. That’s why, in our Bachelor in Communication and Digital Media, we focus on providing teaching which reflects the individual reality of students, making our programs more personalized, relevant, and valuable. The professional […]
Everything you need to know about the Bachelor in Communication and Digital Media
The Bachelor in Communication and Digital Media at IE University is designed to bridge creativity and business in the digital era. Led by Academic Director Iona de Macedo, the program offers a hands-on, market-driven approach to branding, marketing, advertising, and digital media.
Diversity and impact: Life at IE University as a second-year student
The international campus in IE University is always a huge draw for our students. Beyond broadening their horizons and preparing them for the real world of work, it allows them to form lifelong friendships with individuals from all over the globe.
Jasmina Orlicka at Havas (Prague) |Your Own Path
Jasmina is from the Czech Republic and works at Havas Prague. She studied the Bachelor in Communication and Digital Media.
The meaning of diversity: Seeing the world from every angle
Gal Benzadon, a Bachelor in Commmunication and Digital Media student shares how diversity is something that seeps into every area, as it’s becoming an increasingly present part of our daily lives.
Find out what it takes to be a student in the Bachelor in Communication and Digital Media
IE University students, Anabela Morey and Gal Benzadon, answer some of the most frequently asked questions from incoming Bachelor in Communication and Digital Media students.
Samuel’s unique study abroad experience with IE University
Samuel Chan came to IE University as an exchange student with a double major, and shares with us his experience of being enrolled in two courses and then sudden going back home and continuing classes virtually.
Dreaming of Freedom: Medialab short-film competition winner captures the current mood
The Medialab is a laboratory for audiovisual creation, with hubs on both the Segovia and Madrid campuses. This resource provides IE School of Human Sciences and Technology students with the facilities, material, and support to develop their audiovisual production talent.
Exchange student: Sabrina LeBoeuf’s pivotal experience at IE University
At IE University, we participate in a range of exchange programs which bring students to our campuses every year.
Online classes through the eyes of professor Dennis Neiman
Over the last few weeks, our professors at IE University have had to undergo rapid change and start adjusting to online teaching so that students don’t miss out on their education
Online classes: a professor’s perspective
Jessie Brechin is the Marketing and Business Development Director at VeraContent, a company that helps brands reach multilingual, international audiences. She teaches Branded Content to students of the Bachelor in Communication and Digital Media.
Discover Gal Benzadon’s experience with our online classes
My name is Gal Benzadon and I’m a third-year Bachelor in Communication and Digital Media student. I’m going to tell you a little about my experience as a university student during the coronavirus outbreak.
Women in Business club: empowerment of women
Anabela Morey, Leader of IE University’s Women in Business Club, tells us about her journey to success.
The MediaLab: A space for audiovisual talent
At IE University’s MediaLab, students learn to how to plan, produce, and broadcast multimedia materials.
Beware the power of the influencers on social media
Will a new makeup product be Jeffree Star approved? How will a new toy fair on the Ryan ToysReview YouTube channel?
The perks of being a Communication and Digital Media student
Meet João Góis, he came to the inspiring city of Segovia to meet people from around the world, and pursue his dream of working in fashion.
An extraordinarily driven Venezuelan
At home she’s unable to focus one hundred percent on her studies. There are too many distractions in Isabella D’Ambrosio’s student apartment. So, she prefers to spend a lot of her afternoons at La Colonia Café, close to Plaza Mayor in Segovia, sipping one of the delicious coffees served there while working on her laptop. […]
Learn all about the Bachelor in Communication and Digital Media
More and more every day we are seeing both individuals and organizations wanting to break down cultural boundaries and reach a wider audience. Whether it’s for brand image, personal growth, or a desire to engage with a global network, there is an increasing need for individuals who can use their creativity to foster an international outlook and way of communicating. This is where the Bachelor in Communication and Digital Media comes in.
An Argentine bursting with talent
“I believe a more stimulating and modern education is possible, and that IE University is an excellent ecosystem to develop these ideas.”
Soul of a solidary and creative journalist
Laura Ortega has found her vocation in journalism, but is also passionate about painting, videography, and also photography.
Female entrepreneurs at IE University
Why do you study Communication and Digital Media? Martina Hinojosa and Catharina Doria are undoubtedly clear in their answer. “We believe in the importance of storytelling; we want to give a voice to those who don’t have one,” Martina says, exchanging a knowing smile with Catharina. The two women are studying the Bachelor in Communication […]
“An actor must be humble in order to be great”
According to experts, our home environments play a decisive role in the development of our personalities. This can be said for Egor Kas, whose parents have always been invested in culture. Therefore, it is no surprise that even from an early age, he began to develop remarkable artistic skills. The twenty-year-old Russian, studying Communication and […]
Martina participates at the 5th Crowdsourcing Global Conference
Martina from Quito, Ecuador shares her experience at IE University with us
Catharina participates at the Crowdsourcing Global Conference
Catharina Doria, a second-year Communication and Digital Media student, has been selected to participate in the 25 Under 25 Young Achievers Program at the 5th Crowdsourcing Global Conference in Washington, D.C. this October. Annually, only 25 individuals from around the world under the age of 25 are selected.
What does it mean to study Communication and Digital Media?
The program in Communication and Digital Media at IEU is designed for those who want to become a strategically minded, creative professionals who have the ability to deliver meaningful messages to the world.
In the footsteps of Almustafa Mahmoud
Far away from Glasgow, a nine-year-old Iraqi boy named Almustafa Mahmoud Khalid watched the match from his home in Baghdad. He felt immense joy: Zidane, his soccer hero, an icon for many Arab fans, building his legacy. 15 years later, that memory is still very much alive for Almustafa, who is about to graduate with a Bachelor in Communication from IE University.
The Brazilian entrepreneurial artist
Nobody who sees Giulia perform leaves unimpressed: it’s pure passion.
Enrique García feels like a tennis player again
In Indonesia, the young IE University student won a handful of competitions in various categories and came in 21st place in the under-18 ranking of tennis players in the country.
The top 5 most promising careers of the future
At IE University, we pride ourselves on our ability to prepare students for today’s ever-evolving job market.
IEU Success Stories: Carmen Pecharromán
Carmen Pecharromán is an Alumni who has studied the Bachelor in Communication. Right after her graduation ceremony, she started to work for ST Microelectronics.