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Using Behance to enhance your creativity

Signing up to the platform is very simple through www.behance.net and in fact, if you already own an Adobe Creative Cloud plan, you immediately own a Behance account. It’s a platform that’s taken the world of creatives by storm, so IE University has decided to hop on the trend!

The opportunities the platform offers are endless, which is why we decided to create our own Behance accounts for our creative degrees and master’s programs at IE University. We have created the five following accounts on Behance; Bachelor in Architectural Studies (BAS), Bachelor in Communication and Digital Media (BCDM), Bachelor in Design (BID), Master in Visual and Digital Media (MVDM), and a general IE University account. These accounts will contain projects carefully crafted by students from different years, showcasing them for the world to see! Each account will post projects based on its courses. For example, the Bachelor in Communication and Digital Media account will post projects from the photography course. As for the IE University account, the profile will display the top projects from different bachelor’s and master’s programs.

We wanted to show the world the many talented students of IE University and their wonderful skills developed both in class and outside of the classroom. Content uploaded on the platform ranges from individuals that are professional creatives, all the way to beginners displaying their work! These projects will vary vastly in terms of categories, including graphic design, architecture, branding, 3D modeling, UI/UX design, game design, photography, and plenty more—you name it! No matter your area of expertise, Behance is the perfect judgment-free platform to show the world your creative work.

The ability to comment on and “appreciate” people’s work stems from the social media aspect of Behance. It allows users to socialize with one another by uploading work and acknowledging each other’s work. Furthermore, the platform allows users to follow each other and their moodboards; both often found when exploring projects through the “discover” section. Similar to the world-renowned application Pinterest, there is also an option to create “collaborative moodboards” with other users by adding them as “co-owners.” This will allow users to create a folder where they can post their favorite pieces of work and save them as inspiration for future or current projects!

Whenever posting a project, the user must select several “project tags” similar to hashtags on other social media platforms, allowing the project to be found easily through the discover section. Furthermore, the user must select a number of “creative fields” to categorize the project, i.e. fashion, product design, advertising, architecture, photography, etc. As a fourth-year Bachelor in Communication and Digital Media student, the endless possibilities that emerge from Behance are amazing. I get to look for inspiration through moodboards, post my projects, and even use it as a portfolio.

Behance will shed light on the projects that our talented students create and showcase them for the world to see! Whether you are a professional or only a beginner, this platform is for you! Have you made your Behance account yet?

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Luna is half Spanish and half Indonesian. She has lived in Bali her whole life, and has developed a love for adventure and discovering new places with her friends. She values spending time with her family and friends, and chooses to document her memories through her passion for photography.

During her time at international and “national plus” schools in Bali, she enjoyed studying Business, Information Technology and English Language and thrived in the more creative aspects of her studies. Now at IE University in Segovia and in her fourth year, Luna has immersed herself in the international community; one of the first things she fell in love with at IE University.

Not fully captivated by the financial side of business administration, Luna chose to explore the creative and communication side of business in the Bachelor in Communication and Digital Media. From the beginning of her IE University experience, Luna has been involved in the Mentorship Society, progressing from mentee to mentor and mentor coordinator. She has also been a valuable member of student magazine The Stork’s social media team as one of the Instagram handlers. Moreover, Luna is the director of IE Think podcasts, where she previously worked as Marketing Director in her second year. On top of all that, she also pioneered the Yearbook in the Undergraduate Chapter for her Bachelor in Communication and Digital Media. Luna impressively balanced these responsibilities alongside her love of football when she joined the Women’s Football Team in Segovia in her first year.

Recently having secured an internship in the IE University Marketing Department, she is learning a lot from her fellow colleagues. Among her responsibilities are writing newsletters, helping arrange event marketing, creating promotional content for IE University’s social media platforms, and organizing material to be published for prospective students. As a proud member of the IE University community, Luna feels comfortable taking every opportunity made available to her.

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