More and more every day we are seeing both individuals and organizations wanting to break down cultural boundaries and reach a wider audience. Whether it’s for brand image, personal growth, or a desire to engage with a global network, there is an increasing need for individuals who can use their creativity to foster an international outlook and way of communicating. This is where the Bachelor in Communication and Digital Media comes in.
The Bachelor in Communication and Digital Media at IE University helps students to strive towards creating a positive change and teaches them how to use their creativity to demand positive transformation in the world around them.
At IE University, we understand the importance of cross-cultural communication and, on campus each day, we witness first-hand the benefits of interacting with others from different cultural backgrounds. As such, students of this program have the potential to open doors and reach wider audiences through their work. From day one, this mindset is instilled in them.
The Bachelor in Communication and Digital Media can help you to become a leading professional in a range of careers, such as advertising, digital content creation, or communication management. No matter the path you may choose, this program will undoubtedly help you to reach your goals in the following ways:
Create Meaningful Messages
A core principle of this program is centered around delivering effective communication and marketing messages. By applying what you’ve learned in the classroom to real-world situations, you will soon become a master at delivering meaningful messages through the most appropriate channels. As the brains behind your content, you’ll soon see how your work can help facilitate easier communication and understanding on a global level.
Engage People with Brands
In a world where more and more brands are emerging, and where we are becoming increasingly connected to them via the internet, there is a need to ensure this relationship is effective for both parties. By studying the Bachelor in Communication and Digital Media, you’ll learn how to unleash your creativity by exploring your imagination. By doing so, you will learn how to use your ideas to create practical and effective communication strategies.
Reach Global Audiences
Today more than ever, we are seeing companies having to adapt to our increasingly global environment, meaning there is a growing need for professionals who understand how to react to these changes. Thanks to IE University’s renowned international status, you will be able to experience a globally diverse environment right on campus. This will prepare you with the mindset needed to work in multinational environments. In addition, you will be able to implement this multicultural spirit into companies, helping them reach global audiences.
Use Technology to Drive Change
As a student at IE University you will have access to the MediaLab, which will soon become an integral part of your undergraduate experience at IE University. Equipped with the latest tools, digital technologies, and state-of-the art resources, you will be able to create, design, and produce to bring all your communication ideas to fruition. MediaLab is the perfect environment to see how technological advancements are paving the way for the future and to witness first-hand the advantages such technologies bring to the sector.
Implement Effective Project Creation
Throughout the program, you’ll have numerous opportunities to work on real-world challenges. Combined with the critical and managerial skills you will acquire, you will soon understand how to implement effective projects within a range of organizations and landscapes. Students of this program will be guided on how to apply the knowledge learned within the four walls of the classroom to real-life challenges and uncover the necessary solutions for them.
Develop Skills to Balance Creativity with Strategy
To be able to deliver successful communication campaigns, you must know how to balance creativity and strategy. For this reason, the Bachelor in Communication and Digital Media aims to teach students how to combine their creative skills with critical thinking methods so they have a versatile profile and skill-set when entering the workforce. In addition, this program takes your learning one step further, incorporating essential knowledge on both the business and commercial sides of the sector. This will help you to become a dynamic team leader in both a business and commercial setting.