IEU Experience

IE University students put their practical skills to the test in the Marketing in Action 2020 challenge

@IEU Experience

Students from the Bachelor in Business Administration headed to the Wanda Metropolitano Stadium in mid-January 2020 for the launch of the Marketing in Action 2020 Challenge. The semester-long project—led by Teresa Serra—offered undergraduates a realistic taste of the world of consulting and a once-in-a-lifetime opportunity to collaborate with one of the most successful football teams on the planet.

The Global Consulting Practicum: A real-world consulting project for Bachelor in Business Administration students

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For the Bachelor in Business Administration (BBA) specifically, we’ve launched the BBA Global Consulting Practicum (GCP), which allows students to apply the concepts, methodologies,…

Opening Doors to Business Success with Radisson Hotel Group

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Designed to provide a deep dive into revenue management in the hospitality industry, an international group of students from the Bachelor in Business Administration,…

Comparative Law in Action—putting theory into practice

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The IE Comparative Law in Action Challenge connects students from leading law schools who then work together on a multimedia case in a hybrid environment…

Marketing in Action Centro Botín: confronting real-world challenges

@IEU Experience

Bachelor in Business Administration students take on Marketing in Action, a practical project focused on attracting more visitors to a renowned artistic center.

IE University signs agreement with Amazon’s Audible

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IE University has signed a collaboration agreement with the Amazon company Audible to promote the creation and dissemination of audio content on different academic…