IEU Experience

IE University students put their practical skills to the test in the Marketing in Action 2020 challenge

@IEU Experience

Students from the Bachelor in Business Administration headed to the Wanda Metropolitano Stadium in mid-January 2020 for the launch of the Marketing in Action 2020 Challenge. The semester-long project—led by Teresa Serra—offered undergraduates a realistic taste of the world of consulting and a once-in-a-lifetime opportunity to collaborate with one of the most successful football teams on the planet.

Online ceremony celebrates the stratospheric success of IEU Labs

@IEU Experience

IEU’s Labs are an experiential alternative to traditional work placements. Providing hands-on, practical opportunities for students to work on real projects with collaborating companies and institutions, they have grown over the past near-decade into impactful, project-based initiatives across a range of sectors.