IEU Experience

IE University students put their practical skills to the test in the Marketing in Action 2020 challenge

@IEU Experience

Students from the Bachelor in Business Administration headed to the Wanda Metropolitano Stadium in mid-January 2020 for the launch of the Marketing in Action 2020 Challenge. The semester-long project—led by Teresa Serra—offered undergraduates a realistic taste of the world of consulting and a once-in-a-lifetime opportunity to collaborate with one of the most successful football teams on the planet.