What defines this degree is how it integrates applicable industry needs into the curriculum. The program naturally evolves alongside new trends and patterns to ensure students stay at the industry forefront.
The signature market-driven approach ensures that graduates leave IE University capable of satisfying real-world demands. Regular consultations with industry leaders and adaptation of course material reinforce such methodology. This way, curriculums willingly change to reflect the latest technological advancements and communication strategies.
What is the Bachelor in Communication & Digital Media?
Since its founding, the Bachelor in Communications & Digital Media has been turning students into industry experts. IE University launched this program to meet the market demands in the communications industry and works continuously with our industry partners to keep it up-to-date.
Over the years, the degree has unified the creative and business worlds by teaching the most in-demand subjects to students. These include branding, marketing, advertising, storytelling, content production and digital media management. We also train students in cutting-edge new technologies to ensure they are ready to thrive in tomorrow’s digital world.
Who is this program for?
Anyone passionate about the intersection of communication, technology and business thrive in the Bachelor in Communications & Digital Media. Naturally curious and adaptable students are ideal candidates. The program welcomes creative minds with an international outlook, eager to engage with global audiences.
Qualities and skills that will be valuable for the program include critical and strategic thinking abilities, strong organizational skills, diligence and an eye for detail. Prospective students should be committed to building meaningful ways to engage consumers with brands.
If you are motivated to better understand how digital technologies shape and influence communication, this program can prepare you to use storytelling across different media platforms to influence consumers. The program is also ideal if you aspire to lead creative teams, manage digital campaigns or even launch your own media ventures.
What jobs are available after graduation?
Bachelor in Communication & Digital Media alumni are prepared to join the workforce immediately after graduation. The program’s emphasis on both the creative and business aspects of the industry prepares students for diverse roles in today’s evolving digital landscape. Common roles include content creator, digital media strategist, branding account executive, communication manager and marketing communication manager.
Graduates can find further opportunities in social media management, public relations, user experience (UX) design and content marketing. The program’s priority on digital skills also makes graduates attractive entrepreneurs and tech startup candidates. For those aspiring to leadership positions, other emerging career paths for graduates include chief digital officer (CDO), virtual reality (VR) and augmented reality (AR) content creator, artificial intelligence communication specialist and more exciting roles.
What makes this program unique?
The foundation of the Bachelor in Communication and Digital Media at IE University is built on four critical pillars, which ensure that our students receive a holistic education.
- Developing a versatile profile: To ensure professional working versatility, students learn how to lead teams in corporate and creative environments.
- Unleashing creativity and critical thinking: Courses are designed to instill creativity and critical thinking, enabling students to blend imaginative ideas with effective communication strategies.
- Making impactful content: The curriculum emphasizes impactful content creation, teaching students to craft and deliver the right messages through optimal channels.
- Hands-on experimentation in the MediaLab: This cutting-edge production space is where students can bring ideas to life, combining teamwork, creativity and strategic vision via state-of-the-art tools and resources.
The four-year program can be completed entirely in Madrid, or splitting the years between Segovia and Madrid. Additionally, students have the option of completing a semester abroad in the third year. The curriculum equips students with essential communication skills, starting with foundational courses in creative processes, research and media literacy. As students progress, they delve into specialized areas like visual storytelling, corporate communication and digital marketing, while also gaining practical experience through projects, internships and exchange opportunities.
The program culminates in a capstone project, allowing students to apply their knowledge to real-world challenges, preparing them for successful careers in the communication and media industries. Throughout this time, the career services team works closely with students, offering personalized guidance and assorted networking opportunities.
Another element that makes the IE Experience unique is the countless opportunities for extracurricular enrichment and network building. Creative activities such as the IE Short Film Festival give media students an outlet to gain hands-on experience and express their creativity.
Thanks to our program’s innovative focus on market relevance, creativity and critical thinking, students graduate with everything they need to start a lucrative career. Whether you plan to pursue advertising, content creation or digital strategy, this degree provides the necessary skills and knowledge for an industry debut. Learn more about the Bachelor in Communication & Digital Media here.