Brainy, bold and hired: Behavioral science jobs for students and graduates
From UX to talent strategy, behavioral science careers are everywhere—and they’re cooler than you think.
The power of a subtle push: how nudge theory shapes your everyday decisions
Understanding consumer behavior and the influence of a subtle nudge.
The classroom flip: Student-led learning and the power of…dance?
What happens when students take the reins in the classroom? At IE University, lessons become unforgettable experiences filled with laughter, teamwork and fresh perspectives.
The ultimate guide to social media detox
Struggling to put down your phone? This guide will help you break the scrolling cycle, reclaim your time and refocus on what truly matters.
Finding Beauty in Diversity During IE University’s International Exchange Program
The seeds of travel were sown very early on in Giorgia Ruffini’s life. Born to parents of Italian and Spanish heritage, she grew up in Italy but has traveled extensively. Now she’s been able to visit a new country with IE University’s international exchange program, which allows students to spend a semester abroad at one of the university’s 200 partner institutions around the world.
In a recent interview, Giorgia gave us the real scoop on her experiences and the valuable lessons she learned during her exchange semester abroad.
Exploring South Korean Culture in the Exchange Experience of a Lifetime
At IE University, we strive to help our students get a taste of the world of work beyond the classroom. Luka Sophy shares her experience in Seoul, South Korea during her exchange semester abroad.
Business Experimentation: Designing Your Success in the Bachelor in Behavior and Social Sciences
The hands-on approach we take at IE University gives you the opportunity to experience the world of work firsthand. The Business Experimentation course places you at the core of solving real-world challenges in real-world businesses.
Nudgeathon 2024: Opening Doors to Real-World Career Opportunities
Nudgeathon 2024 is set to welcome several international teams to IE University for a unique, three-day event. In this edition of the first Nudgeathon to be held in Madrid, bachelor’s and master’s degree students from universities all over the world will come together to participate in a real-world challenge aimed at applying behavioral science to […]
Laying the groundwork for a successful career understanding human behavior
My name is Bibiana Eva Bartschova. I spent my earliest years studying in the Czech Republic and London, before coming to Spain to expand my skill set. Joining the Bachelor in Behavior & Social Sciences was the start of an exciting journey that has helped me make great strides toward my entrepreneurial ambitions. I graduated from […]
What is the Bachelor in Behavior and Social Sciences?
The Bachelor in Behavior and Social Sciences is a unique program that focuses on human behavior. Students emerge from the program as experts in human behavior, ready to take on today’s most complex challenges. The biggest problems our world faces today have behavioral issues at their root, including issues like climate change, overconsumption, crime and social inequality. Learning how to fix these issues at their source allows us to combat them head-on.
Real challenges, real learning: the new Behavior Lab
Tangible benefits for students and clients alike in the Behavior Lab IE University’s innovative Lab system has long been providing our students with unique opportunities to connect with world-leading businesses. The newest addition to the initiative is the Behavior Lab, a program that offers participants the chance to bring their knowledge of human behavior to […]
Delving into human nature to make inroads in the worlds of neuromarketing and healthcare
The Bachelor in Behavior & Social Sciences is designed for professionals who want to explore, understand and impact human behavior. The program takes a holistic, multidisciplinary approach, delving into a number of knowledge areas like psychology, sociology, anthropology and economics. Here, students are taught to solve problems, communicate effectively and influence organizations for the betterment […]
Growing professionally and personally with an IE University internship
We spoke with Adrian Salinas, a Bachelor in Behavior & Social Sciences student. He’s currently completing an internship as a Data Analyst Intern in the Talent Management department at IE University alongside his studies. We chatted with him to get his insight into his experience. The recruitment process The Careers Portal has many opportunities for […]
Looking to the future and gaining experience today
My name is Valentina Roca-Gómez. I started studying at IE University in 2019 as a student in the Bachelor in Behavior and Social Sciences. I have really enjoyed my experience working as an intern at IE University’s marketing department. In the future, I hope to pursue a career in consulting because I would love to […]
Connecting communities through behavioral science: a student’s journey at IE University
Fourth-year student Landon Konzen takes us through his life at IE University and all the new discoveries he’s made about work, life and himself here.
Making the first steps into the world of strategy and behavioral economics
Maria Ruth Peschard is a fourth-year Bachelor in Behavior & Social Sciences student and has just completed her internship at BeWay, a leading consulting firm based in Madrid. We caught up with her to hear about the recruitment experience, what she’s learned so far and how she thinks the experience will benefit her in the future.
Turning Behavioral Economics into Real World Success
Sofia Martin Giron has lived all around the world: Spain, the UK, Brazil… Now, she’s back in Madrid, in her fourth year at IE University as a student of the Bachelor in Behavior & Social Sciences. She recently completed a four-month internship at Neovantas Consulting, where she applied what she learned to the world of business. We sat down with Sofia to discuss her experience and how she envisions her future in behavioral economics and consulting.
Finding your Segovian home: Residence hall vs student apartment
We spoke with two IE University students, Fatima and Pamir, about the differences between residence halls and student apartments. Read on for some advice from these two as they share their personal experiences with both housing options. Life in a residence hall Pamir, who is studying the Bachelor in Behavior and Social Sciences, chose to […]
The IE Tower Workspace Challenge: Students Applying Behavioral Science and Design
They conducted a study about campus experiences in IE Tower and worked to improve them by combining their knowledge and different perspectives from their programs. They worked to create new ideas to solve challenges that face students from various programs at the institution in their day-to-day use of the space within the impressive new building. […]
Studying Human Behavior in the Heart of Madrid
I’m Claudia Poudereux and I’m from Madrid. I decided to stay in Madrid thanks to the opportunity to study at the best university in Spain while still enjoying of Madrid’s environment and nightlife, staying close to my family and friends, and being able to meet a lot of international people. On the weekends, I enjoy […]
Marrying Psychology and Sociology for a Multidisciplinary Approach to Behavior and Social Sciences
I’m Connie Ganburged and I’m from Mongolia and the US. I love learning about myself and the people around me, with this interest driving my choice of a bachelor’s degree. While looking at universities, I was seeking a program that would give me a skill set that I could apply to a broad range of […]
From Segovia to Madrid: Understanding People and How They Behave
I chose the Bachelor in Behavior & Social Sciences because I love studying people and why they behave as they do, trying to understand the root drivers of behavioral patterns and change. However, the program offers so much more than just a classroom-based understanding of people. Why did you choose to study at IE University? […]
Behavioral Science and Helping Humans Make the Best Choices
My name is Lara and I’m currently completing my Bachelor in Behavior and Social Sciences. I decided to study this subject because I’ve always been interested in psychology, but I was more interested in focusing on group behavior rather than the individual, which is typically what psychology hones in on. I was also hesitant to […]
Discovering The World In An All-Encompassing Learning Environment
Although I’m Spanish and French, I had never lived in either country before coming to IE University, so the thought of pursuing my undergraduate studies in Madrid definitely appealed to me. The Bachelor in Behavior and Social Sciences stood out to me because of its focus on people’s behavior and the science behind why individuals […]
A Mission To Understand Human Behavior: An Interview with Sofia Cuetos
Fundamentally, she believes that it’s essential to study human behavior because we are all human: we live with others and we have to find ways to work effectively with them. Only by understanding human behavior can we change it, influence it, understand why certain habits don’t work and reflect on ourselves. We had the opportunity […]
Understanding and Influencing Behavior to Do Good: An Interview with Juan Pablo Gonzalez
What attracted you to the Bachelor in Behavior & Social Sciences? I knew I wanted to do something in business or marketing, but also with a focus on psychology, as it’s one of the forces that condition why we decide to behave in a certain way. I did some research on behavioral economics and fell […]
Eduarda Uliana de Gusmão: a career dedicated to understanding the human mind
With her parents’ guidance and support, she decided to pursue a career that blended all her unique passions. Eduarda knew that she wanted to be a scientist—one who studied human behavior and the elements that influence it. So she decided to pursue the Bachelor in Behavior and Social Sciences. Not only did the program align […]
Stepping up: a deep dive into the life of an intern at Neovantas
In today’s rapidly changing world, it’s all about perspective. Students from the Bachelor in Behavior and Social Sciences program at IE University use behavioral economics to bring consulting to a new level. By understanding the behaviors that influence our decisions, behavior scientists are able to improve business processes using a people-centric mindset. Neovantas’ internship program […]
Exploring the Bachelor in Behavior and Social Sciences program with associate dean Alistair Fildes
The Bachelor in Behavior and Social Sciences is a full-time four-year undergraduate degree offered by IE University. This practical, multidisciplinary program allows participants to study, understand and influence human behavior. Utilizing an interconnected set of social science disciplines, this program gives you a comprehensive view of human nature. Designed for positive change The Bachelor in […]
Reaching out and diving in: Making friends and professional connections as an undergrad at IE University
Starting anew at university can be daunting, but undergrads Laura (fourth year, Bachelor in Communication & Digital Media), Rocio (third year, Bachelor in Data & Business Analytics) and Masa (third year, Bachelor in Behavior & Social Sciences) cannot stress enough how open and friendly the IE University campus is. One solid approach to integrating quickly […]
Education in a post-pandemic world
Second-year Bachelor in International Relations student Donovan (Don) Schar Davis and professor Jessica Tollette share their experiences with Liquid Learning and all its ups and downs during times of COVID-19. They discuss how Liquid Learning has changed over the almost two-year pandemic, as well as its unforeseen challenges and benefits. In the initial months of […]
Data in the Real World: Newset Datathon
Camila Barbagallo from Argentina, fourth-year students Rocio Lantero and Paula Garcia from Madrid—all Bachelor in Data and Business Analytics students—and Paula Fernández from Málaga, who is in her fourth year of the Bachelor in Behavioral and Social Sciences, have come together as a team after initially studying together as first-years. Having worked together on several […]
Launching the IE Behavioral Science Week
Held from May 12 to 14, the IE Behavioral Science Week is the first annual student-led initiative dedicated to all things BeSci. During this action-packed week, participants can attend webinars and workshops as they discover how applied BeSci impacts a huge array of sectors—from policymaking to design and finance. Eduarda Uliana noticed a lack of […]
Masa Haikal: The why, how, and where behind the HST Mentor Program
Masa Haikal, a mentor for students in the Bachelor of Behavior and Social Sciences, tells about her experience. I’m happy to be one of the four students chosen to be mentors in the HST Mentor Program. As you all know, the Bachelor of Behavior and Social Sciences is a new degree program at IE University, […]
IE University Behavioral Economics Club: Creating connections across the world
I have always been fascinated by human behavior and social interactions, which led me to live in several different countries and learn new languages. I have a thirst for understanding other cultures and continuously learn about behavior patterns. After living in The Netherlands, Malta, France, and Italy, I decided to come to Spain to study […]
Masa Haikal: Making the most of the Bachelor in Behavior and Social Sciences
As part of the first intake of students in 2018, I was thrilled to join the Bachelor in Behavior and Social Sciences. Now that I’m finishing my third year of study, I reflected on the essential pieces of advice I would give to any student pursuing this challenging yet rewarding degree. When I started the […]
The voices of Behavior and Social Sciences students | Dealing with Covid-19
Students from the Bachelor in Behavior and Social Sciences: Maia Lin Benzadon, Salome Khundadze, Sofia Martin Giron and Claudia Diez Carcedo, have created a podcast for their final Qualitative Tools for Understanding People class project. The podcast focuses on how the pandemic has changed the experience at IE University. By interviewing several students and teachers, these […]
Ivana Radivojevic on identity and being a Third Culture Kid
IE University brings people together from all around the world. This includes Third Culture Kids, who have moved around and feel like they are from everywhere. We spoke to Ivana Radivojevic, who shares what it means to be a Third Culture Kid, as well as her experiences of diversity and its constant presence at IE University.
Giving everyone a seat at the table: The importance of diversity at IE University
One of IE University’s distinguishing features is its diversity. With students from all around the world, our community is made up of countless stories, backgrounds, cultures and languages
Grads Give Back: A look at the world of consulting from IE University alumni
Alongside providing industry insights to help students set out on their own professional journey, these fun events represent a fantastic opportunity for connection and networking. The most recent edition of Grads Give Back was focused on the consulting industry. Alumni from some of the world’s biggest organizations joined current IE University students to tell the […]
Making behavioral science less WEIRD: IEU and Busara join forces for student competition
The student community at IE University is as culturally and nationally diverse as it is talented and innovative. But one challenge facing students in the Bachelor in Behavior & Social Sciences is that their discipline is WEIRD—heavily centered on Western, Educated, Industrialized, Rich and Democratic countries.
Maia Benzadon on perspective, gratitude, and giving back
Every year, we welcome ambitious students who are seeking out new experiences and striving to learn as much as possible. And Maia Benzadon is no exception.
How behavioral science can help you shape habits during quarantine
First-year students of IE University’s Bachelor in Behavior and Social Sciences have been tasked with an assignment designed to lift spirits and morale during the COVID-19 health crisis.
Read about how Marta Galvez continues learning through online classes
At IE University, we’ve decided not to let this pandemic halt our students’ education. One of our students shares her experience during lockdown.
How behavioral sciences can improve company performance
When the right behaviors become ingrained in employees, companies can create a more sustainable work culture and achieve superior performance.
Stopping the spread of fake news with behavioral sciences
Behavioral sciences are showing great promise as the answer to such a nuanced and widespread problem. What remains to be seen is how much of an effect it can have in the long term.
How behavioral science can help influence our decisions
If someone said you were predictably irrational, would you take offense? It may sound like a strange insult, but some businesses have outperformed their competitors by 85% in sales because of it.
How a deeper knowledge of human behavior is shaping organizations
Humans are complicated animals. Getting to the bottom of why we do the things we do, what drives our desires, and our strategy for connecting with the world is no easy task. Yet, today there are more tools than ever at our disposal to help understand our actions. From ever-improving scientific understanding of the mind […]
How advertisers gain insight into consumers’ emotions
Gaining insight into consumers’ emotions is essential in producing a marketing campaign that effectively engages with the target.
4 jobs to watch in the field of Behavior and Social Sciences
IE University’s new Bachelor in Behavior and Social Sciences provides the knowledge, skills, and experience you need to understand human behavior.
Discovering Guillermo’s passions
Bachelor in Behavior and Social Sciences student Guillermo Abengoechea shares why he chose IE University.
A Day in the Life of a Behavior and Social Sciences Student
Step into Josefina Pérez’s shoes, a first-year student pursuing a Bachelor in Behavior and Social Sciences in Segovia, who shares with us what she loves most so far about her time at IE University.
Learn all about the Bachelor in Behavior and Social Sciences
People are at the heart of every organization, so understanding why people behave the way they do can help organizations function more efficiently. While the study of human behavior has been around for years, there is a growing need for professionals who have advanced knowledge on the subject to put their knowledge to practice.
Behavior and Social Sciences with Jessica Tollette
Jessica Tollette tells us about this bachelor’s program, the topics it covers, and job prospects for students who graduate with this degree.
What is the Bachelor in Behavior and Social Sciences about?
IE University has recently launched a brand new undergraduate program: the Behavior and Social Sciences.
Discover our new Bachelor in Behavior and Social Sciences
At IE University we have recently launched a new Bachelor in Behavior and Social Sciences.
The importance of behavioral economics for marketers
Successful marketers must have a profound understanding of the consumer’s thought process in order to create a successful marketing campaign.
The new technology shaping the future of retail
Technological innovation such as VR and sensory marketing are impacting our decisions on what to buy, presenting both opportunities and challenges for the future of retail.
Psychology in Practice: Soft skills for hard decisions
With today’s global job market not only volatile but consistently evolving, how can institutions prepare graduates for the challenges that await them?
What emotional intelligence can do for your career
As a forward-thinking institution, IEU values the study of psychology as a way of showing students how to enhance their decision-making skills.