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Masa Haikal: Making the most of the Bachelor in Behavior and Social Sciences

As part of the first intake of students in 2018, I was thrilled to join the Bachelor in Behavior and Social Sciences. Now that I’m finishing my third year of study, I reflected on the essential pieces of advice I would give to any student pursuing this challenging yet rewarding degree.

When I started the Bachelor of Behavior and Social Sciences, there were certain subjects that I had hoped to avoid. Trust me—I know the first year can be frustrating! But, be patient, as you will learn essential fundamentals that you will apply throughout your degree. Everything will click into place as you progress, so trust the process.

Students

With such a wide range of subjects, the bachelor’s program can cater to any interest or ambition. Take advantage and explore your interests. You’ll have the opportunity to study psychology, sociology, behavioral economics, marketing, neuroscience, criminology and other exciting areas. The fun part is that you’ll be able to apply all this knowledge to real-world business contexts as soon as you study it.

Once you realize you’re interested in a particular field, take all the opportunities on offer to dive deeper into that subject. Schedule office hours with the professor and ask them about their experiences. They’ll be more than happy to share their insights and guide you on your career path.

While you enrolled on the Bachelor in Behavior and Social Sciences to study human behavior, if you’re like me, you may be surprised to see so much statistics and programming on the schedule. Although it may be challenging, I cannot stress enough how important these modules will be. When I was in my first year, I wanted to get this part of the course over with as soon as possible. I definitely was not a big fan of data science. Now, in my third year, I am realizing just how important it is. One way or another, you are going to need data science to measure the behavior you go on to study.

Students

Behavioral science is an evolving field, with new ideas and perspectives emerging all the time. It’s essential that you stay up to date with the events going in your area of interest. Take advantage of these opportunities and network with other attendees. While this can be challenging to do online, try your best. You never know, you might meet someone who has a big impact on your future career! In your spare time, connect with other behavioral scientists on LinkedIn, read and interact with posts, or watch TED Talks and listen to podcasts.

In conclusion, embrace this amazing journey. Like everything in life, it will have its ups and downs. When you are experiencing the downs, just remember that it will all be worth it in the end. Trust the process but most importantly, trust yourself. You got this!

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Masa Haikal is studying the Bachelor in Behavior and Social Sciences here at IE University. She has always been intrigued by human behavior and its implications, especially in uncovering human insight. The Bachelor in Behavior and Social Sciences focuses on understanding, analyzing and positively impacting people in the real world, and this is what she aspires to do.

Masa was born and raised in Amman, Jordan, and went to high school there. As she was approaching the end of her high-school education, she was sure that she wanted to study something related to human behavior, but didn’t know exactly what. Masa chose IE University because she believes that it offers a multi-dimensional approach to learning and that the courses aren’t limited to certain areas. Discovering that the four years consisted of a wide range of different subjects also helped make up her mind.

Throughout her university years she has taken an active role in her class community, and has been chosen as class representative multiple times. Moreover, taking into account that the Bachelor in Behavior and Social Sciences is a new course, it seemed important to her to guide new students. So she and other students started the Bachelor in Behavior and Social Sciences mentorship program. The purpose of this program is to improve the first-year student experience, build a bridge between the Madrid and Segovia campuses and foster a sense of community between the students on the course.

In her free time, Masa designs hats. She is the founder of Hattitude, a fashion-industry startup, where she hand-paints and customizes hats. The idea started when she collaborated with the King Hussein Cancer Foundation in Jordan, selling hats and donating the money to patients who could not afford cancer treatment. After the collaboration ended, she decided to re-brand, and started a fashion industry business. The courses that she is taking in the Bachelor in Behavior and Social Sciences have helped her a lot with her startup, as she learns theoretical aspects in class and then takes her learning a step further by applying it to Hattitude. Part of her course is the study of human behavior, and she uses this knowledge to understand consumers and analyze their activities. This not only increases customer satisfaction, but also helps in driving strategic decisions.

 

 

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