What is IEU’s new Bachelor in Behavior and Social Sciences, and is it right for you?

@Melissa Haun

This degree is designed to provide the knowledge, tools, and experience necessary to understand and influence human behavior. It’s the perfect program for students who want to learn through a multidisciplinary approach and develop a managerial perspective—but is it right for you? Read on to find out more about the new Behavior and Social Sciences degree at IEU!

IE University has recently launched a brand new undergraduate program: the Bachelor in Behavior and Social Sciences.

This degree is designed to provide the knowledge, tools, and experience necessary to understand and influence human behavior. It’s the perfect program for students who want to learn through a multidisciplinary approach and develop a managerial perspective—but is it right for you? Read on to find out more about the new Behavior and Social Sciences degree at IEU!

What is Behavior and Social Sciences?

The principal goal of behavior and social sciences is to develop an understanding of people and how they behave within social systems. The discipline combines fields like psychology, ethology, and neuroscience in order to create a comprehensive picture of human behavior.

In a recent interview, Vice Dean Norman Kurtis explained that the main purpose of IEU’s new program is “to help students understand why people do the things they do, why they behave the way they behave, and to learn how to change how people think and behave in order to achieve an objective.” In other words, this field is broad enough to encompass various areas of interest, but it also has a clear focus—and IE’s undergraduate behavior and social sciences degree reflects both of these complementary aspects.

How does the program work?

The Bachelor in Behavior and Social Sciences at IEU is a 4-year degree program for undergraduate students. It’s part of the IE School of Human Sciences and Technology, and is taught entirely in English. Students will spend the first year studying at the Segovia campus, and the following three years in Madrid.

The multidisciplinary curriculum combines courses in sociology, ethnography, psychology, ethology, behavioral economics, neuroscience, anthropology, and other social sciences. It’s based on a methodological perspective, meaning you’ll learn how to utilize tools and analyze data related to human behavior—and how to apply these skills to real-world situations.

Where will this degree take you?

This fully-accredited degree program has been carefully engineered to give you a wide variety of career options and outcomes. This may not be a business degree, but it nevertheless reflects the management-based approach and entrepreneurial spirit for which we are famous.

Upon graduation, you’ll be fully prepared to set off on a career in any area you choose, whether you want to influence behavior in companies, organizations, or communities. Careers in behavioral science are incredibly varied and increasingly important in diverse fields. So which path will you take? That’s entirely up to you.

Is the Bachelor in Behavior and Social Sciences right for you?

Before applying to IE University, it’s important to decide if this particular program is the right fit for your skills, goals, and aspirations. According to Vice Dean Kurtis, “If you’re fascinated by people, if you want to understand why people behave the way they do, if you’re interested in psychology and sociology, and if you’re looking for a multidisciplinary education, then behavior and social science might be the right choice.” On top of that, you need to make sure that you can thrive and succeed at IEU. Find out more about student life through our website and various events including info sessions, open houses, and more.

Once you’ve made up your mind, applying is easy! Find out more about all the steps of the process on our admissions page. To get started, you’ll need to fill out an online application. This is the very first step toward earning an IEU undergraduate degree, and opening up a world of opportunities in the field of behavior and social sciences. We hope to hear from you soon!