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Inside IE University’s Bachelor in Design: Comprehensive Design

Passion, skill and innovation come together in IE University’s new Bachelor in Design: Comprehensive Design program, which helps ambitious creatives turn modern problems into sustainable solutions.

Design has always played a vital role in society, influencing how we interact with different products, services and environments. But in today’s fast-paced world, designers must go beyond creativity—they need to have business savvy in order to develop innovative solutions that last. It’s a tricky balance, but one that’s crucial for success in the field. 

That’s why IE School of Architecture & Design has launched three new programs that allow students to dive into their specific interests from day one. Whether it’s comprehensive design, interior design, or video game design and virtual environments, each program nurtures both creative passion and technical know-how.

What does a Bachelor in Comprehensive Design look like?

How do you design a product or service that changes the way people live? In a crowded digital world, how do you grab attention and turn it into real value? These are the kinds of questions that the Bachelor in Design: Comprehensive Design aims to answer through its rigorous, project-based approach. 

This program helps students become problem-solvers who understand the power of design thinking and human-centered solutions. Through a combination of design history and science-based design principles, it prepares students to tackle real-world challenges.

What makes this degree stand out? 

  • A focus on business, helping students develop management skills and an entrepreneurial spirit, ensuring a long career in the industry.
  • Access to cutting-edge spaces like the FabLab, where students can experiment, explore ideas and develop innovative projects. 
  • A diverse Creative Campus that encourages creativity and collaboration.

Four years of growth

The program spans four years, with students spending their time between Segovia and Madrid. This offers a unique blend of traditional and modern learning environments, with a curriculum that combines theory, practice, and insights from industry experts with their finger on the pulse. 

  • Year 1 introduces students to the diverse nature of design, providing a broad foundation in theory and practical skills.
  • Year 2 focuses on developing creative methodologies through complex projects that push students to integrate different elements of design.
  • Year 3 allows students to specialize in their interests, choosing electives that align with their career goals. During this year, they also gain hands-on experience with materials and techniques while exploring the areas of business and applied sciences.
  • Year 4 is about applying these skills. Students work with the latest technologies in creative coding and digital fabrication, while learning how to market their work and manage professional relationships.

Real-world game-changers

What sets the Bachelor in Design: Comprehensive Design apart is that it focuses not just on theoretical learning, but on learning outside the classroom as well. Students can collaborate with industry leaders to develop practical prototypes in Labs and expert-led design studios. The program also offers rich extracurricular opportunities, including advanced seminars, creative forums, and one-on-one mentorship.

Our studying abroad programs provide undergrads yet another opportunity to expand their professional profile. By participating in our international exchange program, they gain practical experience and diverse perspectives that enrich their own creative journey.

Future-proof careers in design

Completing the Bachelor in Design: Comprehensive Design positions students to thrive in the global job market. Equipped with advanced knowledge in design, hands-on skills and a global network, our graduates are ready to step into roles such as:

  • Design consultants
  • UX designers
  • Strategic designers
  • Visual designers
  • Product designers

For tomorrow’s design leaders

As the world turns more and more to creative solutions, the Bachelor in Design: Comprehensive Design prepares students to become leaders in innovation. For those ready to make an impact, this program offers the tools to thrive. Explore the program further, or find out more about our Bachelor in Design: Interior Design and Bachelor in Design: Videogame Design and Virtual Environments.

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Annie Beasley is a Spanish-American journalist specialized in political journalism and feminist issues. Raised in Galicia, she spent her summers in the US, becoming fluent in English, Spanish, and Galician.

Her academic journey took her all over Spain. She started at Universidad de Valladolid, where she was a member of a student activist group, then went on to Universidad de València, and finally Universidad Carlos III in Madrid, where she’s currently working and pursuing postgraduate studies in voice acting. Each university offered a unique academic approach, giving her fresh insights into journalistic writing and access to an array of learning opportunities.

During college, she interned as a copywriter at a marketing firm in Madrid and went on to work as a communications specialist at Fractalia, a prestigious cybersecurity company.
Annie currently works at IE University as the editor of Driving Innovation, bringing a fresh, journalistic voice to the blog and focused on delivering insightful, informative content.

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