We all think we’re fashion experts until it’s time to turn our opinions into something tangible. Creating a personal style is one thing; building a career in fashion? That’s an entirely different game. Fashion is more than glitzy runway shows and Instagram-worthy outfits—it’s where art meets business and creativity collides with strategy. So, how do you stand out in an industry brimming with talent and ambition? Enter Adriana Domínguez, Executive President of Adolfo Domínguez—a brand synonymous with craftsmanship and timeless quality. In an exclusive interview with IE University, she shared some hard-earned wisdom on making your mark. Ready? Let’s dive in.
Adriana Domínguez’s advice on how to make it in the fashion industry
1. Cultivate a “high culture” mindset
Let’s face it: scrolling through TikTok trends isn’t enough to thrive in fashion. “Read, travel and be very alert to more than just trends,” Domínguez advises. This means broadening your horizons. Study Renaissance art, get lost in local markets during your travels, or dive into the stories of cultures far removed from your own. These experiences will fuel your creativity and set you apart from the crowd.
2. Learn (and master) the business of fashion
Here’s a wake-up call: being talented isn’t enough. “The business side of fashion is becoming very professional, and you need to study very hard to be good at it,” Domínguez says. Numbers matter. Understanding merchandising, finance and the intricate process of structuring a collection is non-negotiable.
3. Embrace craftmanship and sustainability
Craftsmanship is not just about precision; it’s about storytelling. Adolfo Domínguez’s “Bags Made in Spain” initiative highlights this beautifully—combining quality materials with ethical practices. In an industry facing increasing scrutiny over environmental impact, sustainability is no longer optional.
4. Go beyond fashion for inspiration
Think fashion is just about clothes? Think again. “Study more than fashion,” Domínguez urges. “Study fine arts. Have many influences, be very creative.” The best designers draw from a melting pot of inspiration—architecture, music, literature, you name it. The broader your influences, the more innovative your designs will be and the more chances to make it in the fashion industry.
5. Network, stay curious and keep hustling
Fashion may be glamorous, but it’s also fiercely competitive. Building connections is crucial, but so is maintaining curiosity. Show up at events, connect with mentors, and never stop asking questions. Curiosity fuels growth and keeps you ahead of the game.
Study a bachelor that helps you make it in fashion
At IE University, the Bachelor in Fashion Design embodies Adriana Domínguez’s principles. It encourages global perspectives through courses that blend history, fine arts and the latest technology, ensuring students develop the creative depth needed to craft designs that resonate worldwide.
The curriculum also mirrors Domínguez’s call for business acumen, offering training in marketing, brand management and sustainability. With a focus on hands-on projects and multidisciplinary exploration, students gain the skills to think critically and innovate through their designs. Additionally, IE University provides unparalleled access to industry leaders, giving students the chance to network and learn from the best.
Fashion is a whirlwind of art, strategy, and constant reinvention. Adriana Domínguez’s advice is a masterclass in navigating this world: broaden your horizons, balance creativity with business smarts and embrace sustainability. And if you’re ready to turn ambition into action, IE University’s Bachelor in Fashion Design is your ticket to success. So, are you ready make it in the fashion industry? The next big name could be yours.