Fashion is a powerful form of self-expression, but its environmental impact is hard to ignore. The fast fashion industry is responsible for 10% of global carbon emissions and 20% of wastewater, according to the BBC. While these statistics are alarming, there’s hope—both for consumers ready to make mindful choices and for the next generation of designers being trained to create a more sustainable fashion industry.
What you can do for sustainable fashion as a consumer
As consumers, our choices matter. The 7 R’s of sustainable fashion—Rethink, Refuse, Reduce, Reuse, Repair, Recycle and Rot—offer a roadmap for adopting more eco-friendly habits.
1. Rethink
Start by reevaluating your relationship with clothing. Do you buy items on impulse or follow fleeting trends promoted by influencers? Fashion doesn’t have to mean excess. Embracing outfit repeating and choosing timeless, versatile pieces (also known as having a capsule wardrobe) can reduce your consumption while keeping your wardrobe stylish.
2. Refuse
Say no to unnecessary purchases and fast fashion freebies. If your closet is already brimming with T-shirts you’ve worn once, reconsider adding more. Refusing overproduction signals companies to rethink their practices.
3. Reduce
When you do shop, choose quality over quantity. Care for your clothes to extend their lifespan—washing less frequently, air drying and mending instead of replacing can significantly reduce waste. Renting outfits for special occasions is another way to enjoy variety without the environmental cost. But don’t spill anything that night!
4. Reuse
Donate or sell clothes you no longer need. Better yet—aim to wear each item at least 30 times to offset its environmental impact.
5. Repair
Got a torn seam or missing button? Bust out that sewing kit! A little effort goes a long way in reducing textile waste, and many mending techniques are just one tutorial away.
6. Recycle
For clothes that are beyond repair, recycling is a better alternative than sending them to the landfill. Many brands and local centers accept textiles for downcycling into insulation or rags.
7. Rot
If you’re working with 100% natural fibers like cotton or linen, composting (or rotting) might be an option. Just ensure all non-biodegradable elements are removed first.
IE University’s Fashion and Textile Lab: the future of sustainable fashion
But the push for sustainable fashion isn’t just happening in consumer spaces. It’s being championed by institutions like IE University, where the Fashion and Textile Lab teaches Bachelor in Fashion Design students to prioritize the planet.
A hands-on approach to sustainable fashion
At IE University, students dive deep into sustainable design through a combination of traditional and cutting-edge methods. From working with locally sourced wool to experimenting with natural dyeing processes, students develop eco-friendly textiles and learn about the full lifecycle of materials.
The lab’s facilities also encourage innovation. Students use tools like 3D seamless knitting machines and digital patternmaking software to create zero-waste designs. By combining artistry with technology, they’re redefining what’s possible in sustainable fashion.
Local roots, global impact
IE’s focus on sustainability starts close to home. Fiber sourcing prioritizes local materials, such as wool from Castilla, Spain. Thus, minimizing the carbon footprint of transportation. Even the dye garden outside the Textile Lab serves as a living example of sustainability in action, teaching students to work harmoniously with nature.
Preparing future designers for a greener industry
As they progress, students transition from artisanal techniques to advanced industrial processes, preparing them for careers in a rapidly evolving industry. By the time they graduate, they’ve mastered responsible production methods with the power to challenge the fast fashion status quo.
The power of choice
Sustainable fashion begins with awareness—both as consumers and creators. Whether you’re rethinking your shopping habits or dreaming of designing the next green innovation, every decision counts.
At IE University, the message is clear: The future of fashion is in your hands. Will you be part of the change?