From Scandinavia to Spain: Tyra Mansson’s exciting search for connection and culture
Tyra Mansson exemplifies the global face of IE University. Originally from the south of Sweden, she has lived in four other countries so far: Italy, Australia, Spain and Luxembourg. Tyra’s multicultural background shines through her multilingual fluency—she speaks English, Swedish, Spanish, and Italian—and a distinctly global outlook.
Now in her fourth year of the Bachelor in Business Administration, Tyra is passionate about holistic health and food system transformation, blending this with a keen interest in strategy, management and ESG consulting.
Tyra recently started her internship at Amazon, where she’s working in product management. We sat down with the ambitious globetrotter to learn more about her experience.
IE University focuses on more than just academics; they look at their students holistically and build strong professionals that will follow a path of happiness and success.Tyra Mansson
Tell us about yourself.
I moved to Italy at the age of ten and attended two international schools in two different cities: Modena and Verona. Experiencing this at such a young age sparked a curiosity in me to keep expanding my limits and exploring beyond the world as I know it—something I value highly and still carry with me today.
Then, I had the opportunity to move back to Sweden to attend boarding school. This challenged me in many ways and made me more independent. When I graduated, I knew that, before beginning my bachelor’s degree, I wanted to do something big that combined my passion for travel with my curiosity to learn. So I moved to the other side of the world—Australia. There, I became a certified yoga teacher and studied business sustainability at the University of Melbourne.
Why did you choose to come to IE University?
At first, IE University wasn’t the obvious choice, but I couldn’t be happier with my decision. It’s given me the opportunity to explore and be part of one of the most beautiful countries and cultures I know, allowed me to gain friends I now consider family and given me a network of young and talented professionals. Mostly, it has given me endless opportunities through the experienced guidance of professors and mentors, as well as practical, hands-on courses.
There is nothing regular about IE University. In the last three years, I have had the opportunity to live in five different cities: Segovia, Stockholm, Madrid, Seville and Luxembourg. I spent my first year in beautiful Segovia, which was a great place to form a family-like community of friends while focusing on my professional and academic goals. I later moved to Madrid, which I loved due to the endless opportunities the city offers.
I also moved to Seville for a three-month internship as a finance and supply chain intern for Tetra Pak. Now, I’m living in Luxembourg for my six-month internship at the Amazon European Headquarters as a product manager. All in all, these have been the best years of my life, growing day by day and with each new experience.
IE University has given me the opportunity to explore and be part of one of the most beautiful countries and cultures I know, allowed me to gain friends I now consider family and helped me build a network of young and talented professionals.Tyra Mansson
How is your current internship experience going so far?
So far, my internship at Amazon has been fascinating and I never stop learning. What stands out to me the most is Amazon’s unique culture and its drive to operate as the world’s largest startup, which I believe lies at the core of its great success. Its customer-centered approach is impressive and is implemented to great extents, often prioritizing the customer over the team’s interests. Moreover, just like in a startup, the long-term vision is key; this means operating with a frugal mindset and exploring options that may not pay off for a few years.
I have also grown a lot while leading my own projects and working with multiple internal and external stakeholders.
How has IE University helped you with your personal and professional experiences?
IE University focuses on more than just academics; they look at their students holistically and build strong professionals. It’s helped me explore multiple industries, which has allowed me to narrow down my interests. Moreover, my academic advisor and experienced professors have helped me understand how to integrate my passions into my future career.
During my time here, I’ve been a team leader at 180 Degrees Consulting and a finance member of the Student Philanthropic Foundation. I’ve had the opportunity to work on many consulting projects for companies like Centro Botin and Rentchester. I was also selected to work with Pepe Jeans and Hackett through the BBA Global Consulting Practicum—a six-month project where my team and I worked closely with the Head of Global Marketing at AWWG as well as a mentor from BCG.
During my years at IE University, I have had the opportunity to live in five cities: Segovia, Stockholm, Madrid, Seville and Luxembourg; and work for companies like Amazon, Pepe Jeans, Hackett and Tetra Pak.Tyra Mansson
What are your plans for the future?
After graduating, I’d like to pursue a career where I can combine my passion for health and food with consulting—whether that’s in ESG consulting or food tech. At the same time, I want to run my own side business and continue to explore new places and perspectives, all while developing myself on a personal and professional level.
All in all, these have been the best years of my life, growing day by day and with each new experience.Tyra Mansson