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The Dual Degree in Business Administration + Fashion Design: the perfect blend of creativity and business training

Have you always dreamed of a career in fashion, but don’t know where to begin? Or perhaps you have a creative soul but are looking for the right way to channel it into a productive career? Whatever your unique goals, IE University can help you build the skills and the professional network you need to turn your ideas into reality.

Where creativity and business converge

In today’s fashion industry, success demands a deep understanding of both design and business. The Dual Degree in Business Administration + Fashion Design is tailored for those with a vision to not just follow trends, but shape them. Its expertly curated curriculum will equip you with a comprehensive skill set that spans these two dynamic disciplines.

What sets this program apart is its highly practical approach to fashion, business and sustainability. Through projects, coursework, real-world experiences and hands-on experimentation in our Fab Lab, you will gain a much clearer picture of what it takes to excel in the highly competitive world of fashion. 

Earning a dual degree will put you a step ahead of the pack. Not only is it a great way to boost your marketability, it will also give you a versatile, holistic skill set that can be applied to many different roles. Furthermore, within the program, you have the opportunity to dive deeper into your specific areas of interest through personalized projects and career-building elective options.

Sustainable design for good

All of IE University’s work is underpinned by a well-defined set of core values aimed at creating a positive impact in the world. Fashion is no different. Guided by these clear ethics and humanistic principles, you can become a driving force for good in the fashion business. Sustainable design, ethically sourced materials and environmentally-friendly business practices are hugely important in today’s industry—and will only grow more important as we move toward an increasingly green future. 

These are just some of the topics you will explore in our multifaceted study plan, which is taught in two locations: Segovia and Madrid. Your journey begins in Segovia with an introduction to the fundamentals of fashion design in the first year of the program, complemented by a foundational course in marketing and sales. 

In the second year, you will learn more about current trends in the fashion industry, including the latest digital tools and techniques. You’ll combine tried-and-true classical techniques, like hand-stitching and traditional patternmaking, with cutting-edge innovations such as digital fashion, artificial intelligence and more. 

Moving to Madrid for the last three years of the program, you will deepen your grasp of more complex marketing and management strategies with a focus on social responsibility. You can also elect to broaden your horizons with an internship opportunity or an exchange semester abroad in the third year.

The fourth and fifth years of the program will round out your skills in fashion entrepreneurship and challenge you to put your knowledge to use with your own creative project or fashion collection.

Enrich your global perspective

At IE University, learning is guided by industry veterans who are deeply rooted in both fashion and business. Our faculty members bring a wealth of real-world insights into the classroom, bridging the gap between theory and practice. Their mentorship will empower you to navigate challenges, make informed decisions and develop a unique creative voice.

Furthermore, with our strong emphasis on global outlooks, you will have the opportunity to study in diverse environments and connect with students from around the world. This exposure not only enriches your cultural understanding and expands your worldview, but also opens doors to international career prospects.

Launch your ideal career

By choosing the Dual Degree in Business Administration + Fashion Design at IE University, you’re not just enrolling in a program—you’re becoming part of a vibrant community that celebrates innovation, creativity, sustainability and entrepreneurship. 

If you want real-world experience and networking opportunities, the IE Talent & Careers department can connect you with top recruiters and employers through internships, regular career fairs and exclusive job leads. With worldwide business partners and an alumni network that spans the globe, you will start building invaluable international contacts that can help you accelerate your future career.

By the time you graduate, you’ll be primed to step into a multitude of roles that straddle both the fashion and business domains. Whether you envision yourself leading a fashion brand’s marketing strategy, managing sustainable fashion initiatives or even launching your own label, the Dual Degree in Business Administration + Fashion Design equips you with all the tools needed to carve your own path to success within the industry and beyond.

So, what are you waiting for? Launch your future in fashion today!

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Claudia Alonso Calvo hails from Spain but has spent the last 12 years residing in various countries, including Morocco, Thailand, and the United Arab Emirates.

During her high school years, she attended both NIST International School in Bangkok, Thailand, and Dubai American Academy in Dubai, UAE. Claudia is proficient in three languages: Spanish, English, and French.

Currently in her fourth year at IE University, Claudia is pursuing a Bachelor’s degree in Communications and Digital Media. The university’s international environment has made her feel completely at ease. In addition to her academic commitments, Claudia proudly serves as an IE ambassador and has participated in the IE Women’s Football team.

At present, Claudia is in the midst of a six-month internship with IE University’s Marketing Department, where she’s applying her academic knowledge while contributing to the IE Community. Her current role involves content creation, a task she thoroughly enjoys.

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