For Paula García, data analytics isn’t just a dry academic subject—it’s all about connecting with people. Discover why Paula chose IE University, what she sees as the advantages of studying in Segovia, and how the skills and experience she gained prepared her for a career at a pioneering software company.

Paula García is a graduate of the Bachelor in Data & Business Analytics at IE University. She’s now working as a customer experience and strategic programs business analyst with German company Celonis, the global leader in execution management. 

Why did you decide to pursue the Bachelor in Data & Business Analytics?

I chose the program because I recognized the growing importance of data-driven decision-making in today’s business landscape. I was drawn to the program’s unique combination of business knowledge and data analytics skills, which I believed would provide me with a competitive advantage and open doors to exciting career opportunities.

And now you’ve achieved just that, with your current role at Celonis. What does your role involve, and how did you find this job?

In my current role, I love the opportunity I am given to connect data from a human perspective: connecting numbers to customers. I work for the customer experience team, and my responsibility is to make sure that we leverage the feedback we gather from customers to drive better actions and improve the way we serve them.

I obtained this job through a combination of my educational background, networking efforts and the application of relevant skills and experiences gained during my studies. IE University’s strong network and opportunity to engage in internships played a significant role in Celonis’ request for me to stay after my internship was complete.

Can you tell us some more about your experience of internships at IE University?

I’ve had the opportunity to participate in two internships. I secured the first opportunity through the connections I fostered with my university professors, and I completed an internship at IIC (Instituto de la Ingeniería del Conocimiento). Then I obtained a second internship at Celonis, where I now work, through the career services provided by IE University, which connected me with the talent acquisition partner and facilitated the application process. These internships allowed me to apply my theoretical knowledge in real-world settings, gain practical experience and build valuable professional connections.

What is your biggest takeaway from the Bachelor in Data and Business Analytics?

My biggest takeaway from the program is the ability to effectively leverage data to drive informed decision-making. I learned how to collect, analyze and interpret data to extract meaningful insights and make strategic recommendations. The program also instilled in me  good business acumen, enabling me to understand the broader implications of data-driven insights in the context of organizational goals and challenges.

What would you say to anyone thinking of studying the Bachelor in Data and Business Analytics? What advice would you give them?

I would highly recommend the Bachelor in Data and Business Analytics. The program equips students with a unique combination of business and data analytics skills, which are in high demand across industries. My advice would be to actively engage in practical projects and internships, as they provide invaluable hands-on experience and networking opportunities. Additionally, staying updated with the latest trends and technologies in the field and continuously investing in skill development will help you stay competitive in the dynamic world of big data and business analytics.

Can you tell us about your experience of studying in Segovia?

Studying in Segovia was an amazing experience—the advantages of studying in a small city are numerous. The close-knit community and smaller class sizes allowed for a more personalized and interactive learning environment. The serene and picturesque surroundings also provided a peaceful and conducive atmosphere for focused studies. Additionally, being in a smaller city offered a more affordable cost of living and the chance to engage more closely with the local culture and community.

What was it like studying such an innovative, high-tech program in the historic environment of the Segovia campus?

Studying such an innovative degree in a historic location like the Segovia campus was a unique juxtaposition. The blend of modern concepts and cutting-edge technologies in the field of big data and business analytics against the backdrop of a historic campus created a stimulating and inspiring learning environment. The contrast between tradition and innovation served as a constant reminder of the importance of adapting traditional principles to the evolving business landscape.

What would you say to anyone thinking of studying in Segovia?

I would say it is a remarkable opportunity. Segovia offers a beautiful and historic setting that creates a unique learning environment. The small city atmosphere fosters close connections with classmates and professors, enabling a personalized and supportive educational experience. Also, the peaceful surroundings and cultural richness of Segovia provide a conducive atmosphere for focused studies and personal growth. Studying in Segovia offers a blend of academic excellence, cultural immersion and a tight-knit community that is truly rewarding.