IEU Experience


Are you ready to become part of the next generation of data-driven experts that will redefine businesses and societies?

Data is at the heart of everything in today’s society. That’s why the field of Data and Business Analytics is so important, as companies and institutions from all sectors all over the world need professionals who can harness the power of data and extract true value from it.

IE University’s Bachelor in Data and Business Analytics, which is part of the School of Human Sciences & Technology, is an innovative program where students learn not just how to collect, manage, and analyze data using state-of-the-art techniques and tools, but also acquire essential insight into behavioral and social sciences to make meaningful decisions. At IE University, you’ll be part of a global and vibrant community with access to unparalleled learning opportunities and mentorship, setting you apart in the future job market.

Data and Business Analytics

There are many perks to being a student in the Data and Business Analytics program, but we’ve highlighted just a few to give you a taste of this exciting degree.  

1. You’ll be at the vanguard of global technological changes

Technologies and tools are evolving every day, and IE University constantly updates the Data and Business Analytics curriculum so students are knowledgeable of the latest emerging software and programming advances on the market.

Throughout the program you’ll learn to use, design, and manage the latest data management and analytics tools out there, and apply these technologies to real-world problems.  

Students have the unique opportunity to study the basics of data science (mathematics, statistics, and programming) as applied to real-life business cases, using real-life big data. You’ll learn through a combination of theoretical and practical lectures and assignments, and you’ll experience field visits to major companies in the industry.

It’s our aim to teach students as many relevant programming languages and statistical software as possible, including (but not limited to): SPSS, SAS, SQL, Python, and Hadoop. You’ll also be equipped with in-depth knowledge of advanced topics such as Artificial Intelligence, Machine Learning, and Forecasting.

2. You’ll build a unique professional profile with IE University’s holistic methodology

IE University is unique in ensuring its Data Analysts have a well-rounded education in order to hit the ground running in their future employment. Students will be exposed to a number of introductory courses to management, behavioral sciences, and business, as well as acquire invaluable presentation and writing skills.

IEU places you at the center of your studies, meaning we help you identify your unique strengths and give you the chance to build your own path. You can tailor your studies to suit your specific career goals and enhance your employability with additional qualifications, complementary courses, advanced seminars, internships, and IE Labs.  

In addition, during your final year of study you’ll have the opportunity to acquire professional experience through internships at top international companies such as Google, Amazon, Microsoft, McKinsey, and Santander.

3. You’ll become one of the most in-demand professionals in today’s world

Data Analysts are some of the most in-demand professionals on the market, and that demand is growing exponentially.

We just spoke with an executive at a global corporation in need of hiring 200 Data Scientists and whose recruiters were only able to find 20. Startups and small companies are facing the same challenge.” Lee Newman, Dean of IE’s School of Human Sciences and Technology.

Artificial Intelligence

Once you finish your degree, you’ll be ready to develop your career in a wide range of industries. Whether as a software engineer, business intelligence analyst or a big data scientist, you could be working in any of these exciting areas (and more):

  • Artificial intelligence
  • Market and business intelligence
  • Finance and risk analytics
  • Smart govs, smart cities, and smart homes
  • Economic forecasting
  • Cybersecurity and digital forensics

4. You’ll study at a global, entrepreneurial university

Entrepreneurship is at the heart of everything at IE University, giving students the opportunity to develop their own business plans and startups.

Through expert mentorship, teaching, and collaboration with students from around the world, you’ll develop a global perspective that will not only expand your horizons but ensure you’re at the top of the competition.

Outside of the classroom, students can benefit from a huge range of clubs and societies and even spend a semester (or two) doing a study abroad program.

A data analyst is at the steering wheel of today’s decisions, using their insight to drive meaningful and impactful change not only in businesses but also in governments, NGOs, and society itself.

Learn through a personalized, hands-on approach and develop a critical mindset, all from our beautiful campuses in Segovia and Madrid.