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Bridging the Gap between Theory and the Real World with the IE Sustainability Datathon

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Miquel Amengual Verdera – Data and Business Alanytics Student at IE University

As someone who is passionate about sustainability and data analysis, I jumped at the chance to be a part of this event. I believe sustainability is a crucial issue that will become even more important in the future, as we strive to create a more equitable and sustainable world for all. I am also an avid data enthusiast, and I was excited about the prospect of using my skills to help Ryanair, one of the largest airlines in Europe, to improve its sustainability performance.

What was your first impression of the Sustainability Datathon?

When the datathon began, I was immediately impressed by the level of organization and the resources provided by IE University and Ryanair. We were given access to a wide variety of data, including information on fuel consumption, emissions, and flight routes. The data was well-structured and provided a comprehensive picture of Ryanair’s current sustainability performance. 

How did your team approach the task?

As a team, we spent the first few days of the datathon exploring the data and identifying patterns and trends. We found that Ryanair had made significant improvements in its fuel efficiency over the past few years, but there was still room for further improvement. We also discovered that certain flight routes had a higher environmental impact than others, which could be an area for the company to focus on in the future.

Using this information, we began brainstorming ideas for how Ryanair could improve its sustainability performance. We considered a variety of different approaches and applied many techniques and procedures to achieve optimal model performance. 

What would you highlight about your experience?

The final event definitely was the highlight of the experience, as we got to properly meet other participants, exchange our thoughts on the Datathon, and learn from the other teams and their findings. 

At the final event, the top teams presented to a panel of judges from Ryanair and IE University. That was the moment to turn data into business values, as they extracted a wide variety of recommendations for Ryanair’s sustainability performance and carbon emissions. 

What did you learn from participating?

The Datathon was a truly valuable learning experience for me thanks to the people I worked alongside and learned from. I had the opportunity to work with a team of talented and dedicated individuals and apply my data analysis skills to real-world problems. 

Additionally, the feedback the top-performing teams received from the judges was incredibly insightful. It helped me to understand the importance of considering both environmental and economic factors when making recommendations for sustainability. 

What are your main takeaways from the IE Sustainability Datathon with Ryanair?

I found it to be an incredibly rewarding experience. I am thrilled that I had the opportunity to contribute to Ryanair’s sustainability efforts and help the company to become a more sustainable and environmentally friendly business. I would encourage anyone who is passionate about sustainability and data analysis to participate in similar events in the future.

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María Verónica Ramos Romero was born in Venezuela, but has spent the past 21 years living in Saudi Arabia, Switzerland and Spain.

She studied at Saudi Aramco Expatriate Schools in Saudi Arabia during her freshman year where she took part in many activities, including a trip to South Africa to assist in the building of an elementary school classroom. The rest of her high school years were spent at The American School in Switzerland. During her time there, she traveled to Mongolia to teach intermediate-level English to middle school children and graduated with awards.

María Verónica is a fourth-year IE University student pursuing the Bachelor in Business Administration, and the university’s international nature has made her feel right at home. Besides her studies, she has participated in the IE Music Club, IE University Mentorship Society, IE University Technology and Innovation Club and the IE University Marketing Club. She is also enrolled in an advanced seminar class.

María Verónica is currently completing a six month internship with the Marketing Department at IE University, where she is applying her knowledge from her studies while taking the chance to give back to the IE Community. She currently works with content creation and loves it.

 

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