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Rethinking Cities

A quick history

Cities have always been at the core of innovation and change. With the discovery of agriculture, the first human settlements popped up, mainly around rivers and fertile lands. These areas slowly began to consolidate themselves as important trade centers and saw themselves as the focal points of political and religious power. The settlements saw the creation of societies that share many of the fundamentals we see in our societies today. 

It was once vital for these cities to be built around riverways, harbors, mines, or oil fields. As history progressed and the Industrial Revolution took hold, massive migrations began from the countryside to the big city. This type of economy no longer required these resources in the same way, highlighting a turning point that marks the shift towards cities becoming what we know them as now.

Cities as pioneers of society

The cities of the modern world occupy about 2% of the land and play a fundamental role in shaping humanity’s progress. They represent the future and are places where making a difference is possible. Throughout the Industrial Revolution, leaps in economic prosperity were made, continuing into the present day.

The cities of today are rapidly growing hubs of knowledge, new ideas and industrial services. They are ecosystems, containing many systems on top of each other and groups of networks that come together. They are often centers of health and education—places to drive innovation. 

Cities, historically and presently, drive society forward.

Big cities: a reflection of human challenges?

While cities have always nurtured change, there must always be a flipside. Big cities represent the complexity of humanity, with individual stories and narratives weaving through each other, coexisting as the epicenters of society. 

Unfortunately, this cannot stop social, economic and environmental challenges from impacting big cities. Inevitably, people flock to live in big cities, as we saw in the Industrial Revolution, which leads to a plethora of problems. Lack of space, low quality of living and a demand for access to certain services are but a few of the issues that plague the modern world. 

According to the United Nations, 70% of the world’s population will live in urban settlements by 2050. The rapid urbanization of cities is increasing the number of poorer neighborhoods and placing immense pressure on already inadequate infrastructures and services.

The cities that face the biggest problems are those in the developing world. Around 25% of the world’s population, 1 billion people, live in informal, overcrowded settlements, known as slums or favelas. 

Climate change and cities

The United Nations has set out global agendas, including tackling challenges faced by urban societies and looking at the role that cities will play in our future world. Climate change affects seven out of 10 cities on an urban level. Fighting against the effects of climate change in turn affects energy, buildings, waste management and transportation. 

Across the world, mayors of major cities are attempting to share initiatives and ask for support in these global agendas, which rely on local action. In order to create and live in the cities we want, cities which understand the impact of climate change on the world at large, we must rely on local stakeholders. 

Platforms where ideas can be shared and exchanged, addressing the fight against climate, health, social and economic change are vital in enacting this change. Above all, knowledge is needed to create solutions to challenges faced by both present and future cities. Not one part of the city can act to find these solutions alone. 

Looking to the future

Cities will continue to progress in a rapidly changing world, faced with issues that are worsening with time. Solutions are being looked for, and it has highlighted the increasing importance of relying on synergies between public institutions and academic institutions in the private sector, to work together to shape big cities into pioneers of the future. Not one part of a city can operate on its own, cities must come together to impact lasting change.

Do you want to play a role in driving the future of cities? Learn more about our Bachelor’s Degree in Urban Studies!

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Gabriel Rodríguez was born and grew up in the Venezuelan capital, Caracas. He speaks English and Spanish fluently, and has basic proficiency in French.

He completed his primary and secondary education in his home city’s Instituto Cumbres de Caracas. An outstanding swimmer, Gabriel was part of the school’s swimming team throughout his primary and secondary education, competing nationally and internationally for over 15 years.

In 2005, he started his undergraduate education at the Universidad Metropolitana in Caracas, where he studied for the next five years, graduating with a Bachelor in Business Administration. He completed a Major in Management and Graduate Specializations in both Marketing and Financial Engineering. During his studies, he took part in internships in the energy sector, working at multinational companies Technip and Andritz Hydro.

After finishing his undergraduate studies, he decided to travel to Paris where he enrolled in the Université Paris-Sorbonne a Cours de Civilisation Française, studying there for almost a year before returning to Venezuela in 2011. He then joined Novartis, a multinational pharmaceutical company as a marketing and sales assistant for the next couple of years.

In 2012, Gabriel began pursuing a Master in Market Research and Consumer Behavior at IE University. In 2013 he graduated from the program and joined the prestigious academic institution as Associate Manager of Business Development. Two years into this new adventure he joined IE University’s Marketing Department as a Marketing Manager. Since then, he has led international marketing for IE University’s undergraduate programs as Senior Marketing Manager, and now as Head of Marketing.

In 2019 Gabriel returned to education to pursue his second master’s degree at IE University in Digital Transformation and Innovation Leadership. He completed the program in July 2020.

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