Paula Outon is an experienced graphic designer and marketer with a solid academic and professional background. Her academic journey took her from Universidad Iberoamericana in Mexico City, where she specialized in Graphic Design with a focus on Branding, to Australia, where she furthered her expertise in Fine Arts in Digital Media. Upon returning to her home country, Paula gained valuable experience in Digital Marketing.
Her passion for understanding consumer behavior led her to Spain, where she completed a Master’s in Marketing Research and Consumer Behavior at IE University. Paula continues advancing her marketing career, leveraging her diverse skill set and international experience.