The global women’s health market is projected to reach $103 billion by 2030, and a major driver of this growth is femtech—technology designed to address women’s health needs. Yet, despite its potential, femtech still receives a fraction of the funding compared to other health tech sectors, reflecting broader disparities in investment. But change is coming fast, and femtech companies are breaking barriers to redefine the future of healthcare.
Ida Tin, co-founder of Clue, coined the term “femtech” in 2016 to unify the growing innovations in women’s health. She recently shared her insights on IE University’s Venture Ahead podcast, discussing how the industry evolved and the challenges faced by femtech founders.
The rise of femtech: A movement, not a trend
In 2016, Ida Tin, co-founder of the period-tracking app Clue, coined the term “femtech” on stage at TechCrunch Disrupt. She wanted a single word to unify the growing wave of innovation in women’s health. Fast forward, and femtech now covers everything from fertility and pregnancy tracking to menopause solutions and pelvic health.
On a darker note—Ida Tin shared how she struggled to pitch Clue to male investors who didn’t fully grasp the importance of women’s health technology.
“I would have to explain basic concepts about the female body before even getting to my business model.”
The tech industry was—and still is—dominated by men, making it challenging for femtech founders to secure funding.
Yet, despite these barriers, femtech startups are thriving. More than 763 femtech companies have emerged worldwide as of 2022, tackling everything from endometriosis and PCOS to maternal health and sexual wellness. With AI, big data and wearables playing an increasing role, the sector is evolving beyond tracking apps into a holistic, AI-driven health revolution.
Leading femtech companies changing the game
The femtech space is diverse, with startups and established players alike pushing boundaries. Here are some key companies making waves:
Clue
Founded by Ida Tin, Clue is a leading menstrual and fertility tracking app that helps millions of women monitor their reproductive health with scientific insights.
Elvie
Known for its smart pelvic floor trainer and silent wearable breast pump, Elvie revolutionizes postpartum and pelvic health.
Kindbody
A modern fertility and reproductive health clinic which provides affordable and accessible services, such as egg freezing and IVF.
Ava
A wearable bracelet that tracks a woman’s cycle in real-time, thus improving fertility awareness and aiding conception efforts.
HeraMED
This company uses AI-powered monitoring for pregnancy care, offering real-time fetal and maternal health insights to doctors and patients.
FemTec Health
A digital health platform using AI to provide personalized women’s healthcare, including menopause management and chronic disease prevention.
Femtech jobs: Opportunities on the rise
With the industry booming, femtech jobs are expanding across various fields, from health tech to product development and AI-driven diagnostics. Some of the most in-demand femtech jobs include:
- Software engineers & data scientists – Developing AI and machine learning models for cycle tracking, fertility prediction and digital diagnostics.
- Biomedical researchers – Studying conditions like endometriosis, PCOS and menopause to develop evidence-based solutions.
- Product managers – Leading the creation of femtech wearables, apps, and medical devices.
- Healthcare specialists – OB/GYNs, nurses, and telehealth experts working alongside femtech platforms to provide virtual and in-person care.
- Regulatory & compliance experts – Ensuring the new tech innovations meet strict medical and data privacy regulations.
- Marketing & community managers – Educating and engaging users about women’s health through content, events, and digital outreach.
The role of AI and computer science in femtech’s future
Femtech’s next frontier is AI-powered personalized healthcare. With advancements in deep learning, AI can analyze vast amounts of reproductive health data, offering tailored recommendations for everything from hormonal balance to fertility predictions. Wearables, telehealth and big data will drive even more innovation, making women’s healthcare more precise and accessible than ever before.
At IE University, expert faculty and our Bachelor in Computer Science & Artificial Intelligence prepare students to lead this revolution. By blending AI, big data and health tech, graduates are uniquely positioned to drive breakthrough innovations in femtech. Whether building the next Clue or designing AI models for hormone tracking, the opportunities in femtech are limitless.
The future of femtech is now. Are you ready to be part of it?