Although I’m Spanish and French, I had never lived in either country before coming to IE University, so the thought of pursuing my undergraduate studies in Madrid definitely appealed to me.
The Bachelor in Behavior and Social Sciences stood out to me because of its focus on people’s behavior and the science behind why individuals do what they do. Behavioral science encompasses various different disciplines and I like the diversity of the program’s content compared to other degrees.
Why is it important to study human behavior?
Human beings are extremely complex, and it’s essential to gain a better understanding of our behavior considering the effects it has on the most important pillars of our society—from voter behavior and public policy to consumer behavior at large.
Which Bachelor in Behavior and Social Sciences courses do you enjoy the most?
The neuroscience course is especially interesting because it’s unlike most of our other courses, as it focuses on the biological basis of our behavior. While it’s largely theoretical, part of the course is based on neuropsychology which includes many of the latest examples in the field. What we’re learning becomes much more tangible when you can apply it to some of the most recent case studies.
Another course I loved was “Marketing, Advertising and Consumer Behavior.” There was a vibrant mix of theoretical and applied content, in which we went deep into consumer behavior theory, and also analyzed marketing-related problems in a range of case studies. I came away from that course very excited about how we could impact future consumer behaviors and attitudes.
What makes a Bachelor in Behavior and Social Sciences student different from other students?
The scope of disciplines offered in the Bachelor in Behavior and Social Sciences is much wider than in any other. This makes for a student with a much more interdisciplinary way of thinking and approaching things. Our course is also structured in a way that, in addition to acquiring the fundamentals in social science disciplines in the first two years, our knowledge then becomes more refined as our courses become more subject-specific. I think this has allowed for us to have the ability to look at things from a holistic perspective, but be very specific as well.
Are you involved in any extracurricular activities within or outside IE University?
During my time at IE University, I’ve had the opportunity to make real use of the seminars offered to us. They have ranged from topics like how to build a sustainable city for the future, to trends and strategies in the art business and even transhumanism. I also took classes in Mandarin and joined the Students’ Philanthropic Foundation.
What would you like to do after the Bachelor in Behavior and Social Sciences?
After graduating, I’d like to pursue a career in consulting, specifically related to consumer behavior in the emerging metaverse and Web 3.0. My internship at Valtech in my fourth year has allowed me to gain a deeper understanding of how technology is evolving, and I believe there’s a big opportunity there in seeing how our behavior and decision-making process is going to evolve alongside the new iteration of the internet.
The Bachelor in Behavior and Social Sciences has given me both the qualitative and quantitative skill set to approach data in a way that will allow me to analyze the patterns in people’s behavior and understand how it’s evolving with the emergence of Web 3.0. I’m also very excited about our upcoming courses on neuromarketing and behavioral intervention, as I believe the content will be very relevant to what I’d like to pursue later.
What is one thing you know now that you wish you’d known before starting the program?
I would have probably urged myself to better leverage the tools that IE University has given me. There are so many labs, courses and talks about subjects like innovation that you can take part in. Even though it’s important to manage your workload, it’s just as important to be curious and knowledgeable outside your field of study. I only fully realized this in my third year, so I would push any incoming students to step out of their comfort zone and attend everything they possibly can!