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Believe in yourself: The key ingredient in entrepreneurship

This Dual Degree in Business Administration and Laws grad has been making waves in the eSports world since graduating in 2018. Now the CEO of eGoGames—a mobile eSports platform currently valued at €3m—Alejandro chose IE University for its emphasis on entrepreneurship. He wanted to join a university that pushed its students and encouraged them to become leaders, and after founding three companies, it’s clear this was the perfect place.

A serial entrepreneur

Alejandro cites the final thesis project as fundamental to his development as an entrepreneur, encouraging him to come up with new ideas and build these from scratch. His confident approach is evident by his work after graduation. Alongside a friend, he established a restaurant before setting up his own tech company. His most successful venture to date is eGoGames, a mobile gaming platform. Today, the mobile gaming industry is focused on monetizing games through ads or in-app purchases. eGoGames is disrupting this industry by transforming the business model, with everyday players competing in real-world competitions for real cash. In exchange, they are able to play the game as much as they like, for free.

Teamwork makes the dream work

During his time at IE University, Alejandro enjoyed working with others and collaborating toward a shared goal. Nowadays, teamwork is the most essential skill to his life as a CEO. He cites his biggest challenge as taking care of every member of his team, with the whole office feeling like one big family. 

alejandro

Be your own motivator

For anyone thinking of becoming an entrepreneur, Alejandro’s words of advice are to believe in yourself and don’t let anyone stop you from doing what you want. These values have certainly driven this young CEO forward. Looking ahead, Alejandro aims to make eGoGames a leading global eSports mobile platform with a long-term future.

Outside of his busy professional life, you can find Alejandro in the boxing ring or the driving range. Apart from sport, he makes the most of his downtime by socializing with friends.

To learn more about stories like Alejandro´s click here.

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Mercedes was born and raised in Madrid. She speaks Spanish, English and Portuguese.

After completing her primary and secondary education at St Anne’s School, Madrid, Mercedes began her Bachelor in Law in 2009, with a diploma in International Legal Studies, at ICADE – Universidad Pontificia de Comillas. During her studies, she interned at law firms and even at a criminal court. She followed up her bachelor’s degree with a Masters of Laws with a focus on business law from ICADE.

She went on to take part in several internships in the field of law, before deciding she wanted to change career paths. She enrolled in the Master in Management at IE Business School and later joined the graduate program offered by Imperial Tobacco, where she worked in the marketing and sales departments. During the program, she went to Lisbon to work for the Portuguese market. Once she had completed the graduate program, she joined Klüg Agency as a project manager in order to expand her knowledge of digital marketing.

After two years in Lisbon, Mercedes moved back to Madrid where she currently works at IE University’s marketing department.

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