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What means to study Business Administration at IE University?

The Bachelor in Business Administration at IE University is an international program designed to help students develop their business management knowledge and skills.

The Bachelor in Business Administration at IE University is an international program designed to help students develop their business management knowledge and skills.

This innovative program has been built based on the expertise of the world-ranked IE Business School. Our BBA is the perfect degree for any student seeking to make their mark on the business world.  

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The BBA at IE University is aimed at individuals with a strong entrepreneurial spirit. We seek innovative and creative students who want to explore their ideas and make them a reality. Our ideal business student is someone who can drive innovation, and redefine the traditional ways of understanding the different business functions like marketing, finance, operations, talent management, or accounting. Our BBA program will empower these unique individuals, giving them the tools they need for a successful career in business.

Business Administration at IE University

At the core of our BBA are four pillars:

An innovative approach to education

We employ a host of innovative learning tools and methods to offer a non-traditional learning experience. At IEU, we believe that students learn by applying concepts to real-world contexts. With this in mind, we constantly present our students with challenges, exposing them to real-life scenarios where they need to apply theory to practice.

Teamwork is essential when it comes to guaranteeing the success of our students, both in the classroom and in the corporate world. Students will work on case studies and projects with classmates from all around the world. This creates a multidisciplinary and multicultural learning environment that echoes the realities of today’s global workplace.

Discovering the business world alongside industry leaders

At IEU, students learn directly from business leaders working in top international corporations. Our students also have the opportunity to participate in IEU Labs to gain practical experience. IEU Labs provide students with hands-on, internship-like experiences on campus by working in consultancy and on research projects for leading companies and institutions. At IEU, students also have the opportunity to develop a unique network that brings them closer to the business world and opens doors to the global business arena.

An entrepreneurial spirit

IE University is strongly committed to fostering an entrepreneurial spirit in the classroom.  Throughout the entire program, students learn how to create a business and develop the skills needed to bring their ideas to life. Entrepreneurship, as we see it, not only motivates students to pursue their own start-up initiatives, but it also encourages students to innovate wherever they go.

Making a difference

From day one, we encourage students to use their skills to make an impact in society. It is our core mission to train a new generation of young leaders whose actions will shape the future of global corporations. At IEU, we offer first-year students the opportunity to participate in a Social Impact Project, where they work and manage social initiatives in international settings.

We consider individuality and personalization crucial in the education process, and we understand that each of our students has unique preferences and expectations. To create an environment apt for all types of students, we allow students to specialize in different areas of business:

Finance

This area prepares students to effectively manage financial resources while exploring areas such as assessment, investment management, risk evaluation, and general allocation of financial resources.

Marketing

Students explore product design and marketing while developing marketing strategies for diverse global markets.

Entrepreneurship

This concentration shows students how to launch, build, and manage their own companies.

We also offer our students a wide variety of electives in business management, humanities, and business ethics, allowing students to further personalize their educational experience at IEU.

With top global accreditation from AACSB, EQUIS, and AMBA, our students will receive the best business education available. At IEU, you will be exposed to a cutting-edge approach to education that will give you the skills you need to build a successful professional career in today’s globalized world.  

Feel free to share your thoughts and opinions with us. If you would like to learn more about the BBA please don’t hesitate to get in touch.

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Gabriel Rodríguez was born and grew up in the Venezuelan capital, Caracas. He speaks English and Spanish fluently, and has basic proficiency in French.

He completed his primary and secondary education in his home city’s Instituto Cumbres de Caracas. An outstanding swimmer, Gabriel was part of the school’s swimming team throughout his primary and secondary education, competing nationally and internationally for over 15 years.

In 2005, he started his undergraduate education at the Universidad Metropolitana in Caracas, where he studied for the next five years, graduating with a Bachelor in Business Administration. He completed a Major in Management and Graduate Specializations in both Marketing and Financial Engineering. During his studies, he took part in internships in the energy sector, working at multinational companies Technip and Andritz Hydro.

After finishing his undergraduate studies, he decided to travel to Paris where he enrolled in the Université Paris-Sorbonne a Cours de Civilisation Française, studying there for almost a year before returning to Venezuela in 2011. He then joined Novartis, a multinational pharmaceutical company as a marketing and sales assistant for the next couple of years.

In 2012, Gabriel began pursuing a Master in Market Research and Consumer Behavior at IE University. In 2013 he graduated from the program and joined the prestigious academic institution as Associate Manager of Business Development. Two years into this new adventure he joined IE University’s Marketing Department as a Marketing Manager. Since then, he has led international marketing for IE University’s undergraduate programs as Senior Marketing Manager, and now as Head of Marketing.

In 2019 Gabriel returned to education to pursue his second master’s degree at IE University in Digital Transformation and Innovation Leadership. He completed the program in July 2020.

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