Imagine walking into an outlet and holding a sleek jacket. The cloth is smooth and feels great to the touch, but it is neither wool nor polyester—it’s seaweed. Does that sound futuristic? Well, it’s called responsible fashion and it’s already here. The fashion industry has come to a turning point-from unsustainable to innovative creation of textiles that will be functional and environmentally responsible.
The Bachelor in Fashion Design at IE University lies at the heart of this revolution, nurturing a new breed of designers who will reshape the industry. However, this is not just a degree but a call to action for any person who has the passion for combining artistry with responsible fashion.
So, whether or not fashion design study is relevant in a fast fashion-saturated, cookie-cutter-idea-driven world is indeed a yes. Let’s find out why this program is one of a kind, how it takes on modern design challenges, and where this unique partnership with Pyratex comes into play.
First off: What’s keeping fashion design relevant today?
Why get a degree in fashion when the trends move so fast? It’s actually a lot more than just drawing pretty dresses and predicting what would be hot this season on the runway. The modern world of fashion design is deeply combined with technology, sustainability and culture.
The Bachelor in Fashion Design meets this complexity by teaching its students to design both aesthetically pleasing and responsible designs. Graduates are not taught only how to cut fabrics or sew seams but study the business of fashion, delve into sustainable sourcing and use cutting-edge digital tools to bring their visions to life.
Take the growing importance of ethical and responsible fashion, for example.
Consumers increasingly want to know where their clothes come from and how they are made. Today, more than ever, designers need to be artists with the drive to change the world.
This is not a program that would have students consider sustainability; it would drown them in it. From day one, students work with innovative materials and projects that break all conventional molds.
Top sustainable fashion brands to look out for as a conscious consumer
If you love fashion and staying on top of the trends but feel a twinge of guilt every time you shop at Zara, you’re not alone. Fortunately, a growing number of sustainable brands are rewriting the rules of style—proving you can look amazing while doing good for the planet.
Reformation
Reformation is a brand that oozes effortlessly chic styles while prioritizing eco-friendly fabrics and waste-reducing practices. Its commitment to transparency in the supply chain and sustainability makes it a favorite among conscious consumers.
Eileen Fisher
Eileen Fisher utilizes the “circular fashion” concept. It asks for its worn pieces to be returned for its Renew program. After refurbishing or repurposing the fabric, these pieces are sold anew. It teams great, enduring design with great concern for environmental care.
Tentree
Canadian Tentree embodies responsible fashion by planting ten trees with each purchase. Working with organic cotton, hemp and other eco-conscious fabrics, the nature-inspired line provides comfortable and cool fashion that will do your skin well.
Pyratex
Pyratex is revolutionizing fabric innovation by creating sustainable textiles from materials such as seaweed, nettle and recycled cotton. These fabrics not only reduce environmental impact but also offer unique functionalities, such as UV protection.
These four brands are proof that sustainability and style can go hand in hand. By championing ethical practices, reducing waste, and embracing innovative materials, they’re showing the world that fashion doesn’t have to come at the expense of the planet.
Pyratex is changing the fabric of fashion
They’ve reimagined how fabrics are made, using fibers like seaweed, nettle and recycled cotton to create materials that are as functional as they are eco-friendly. Think of fabrics that improve blood circulation, help regulate body temperature or block UV rays—all while being 100% natural or recycled.
Their commitment to innovation is just one good reason why Pyratex constitutes a natural partnership with our Bachelor in Fashion Design, allowing students to experiment with sustainable textiles in the Fashion Studio and Textile Lab.
Through this partnership, students get the benefit of Pyratex’s cutting-edge research and materials. Design a jacket that will not only look good but also work actively to keep the wearer fitter. That is the type of thinking this partnership encourages.
“Design a jacket that will not only look good but also work actively to keep the wearer fitter. That is the type of thinking this partnership encourages.”
Beyond the classroom: Creating future responsible fashion designers
What makes our program unique is the integral approach. Many fashion degrees are either about design or production. IE University puts it all together. Students learn to understand the process of craftsmanship: how much work and skill go into in handmade garments.
Besides, the program teaches the importance of storytelling in design. Every collection has to tell something, be it about cultural heritage, ecological impact or space futuristic vision.
Students also receive training in workshops or through internships and live projects involving big industry names. By the time students graduate, they are not only designers but also ready for management positions concerning fashion, product development and even sustainability consultants.
Why this matters
Living in a time when fast fashion has become such a scourge, the key lies with the next wave of designers to effect positive change. IE University’s Bachelor in Fashion Design will make sure that they can. The program fosters creativity, advocates sustainability and offers the latest resources such as our partnership with Pyratex to equip students to lead the change in the fashion world.
Fashion is not of clothes; it’s a matter of culture, identity and innovation. At IE University, students learn to design with purpose, creating pieces that inspire and pave the way toward a more sustainable future.
So, if you’re ready to break free from traditional notions of design and make a lasting impact, this program is the place to start. Because the future of fashion is here—and it’s being shaped by those bold enough to redefine it.