Innovation & Technology

IE University IEU Students
IE University IEU Students

How a deeper understanding of human behavior is shaping organizations

Humans are complicated animals. Getting to the bottom of why we do the things we do, what drives our desires, and our strategy for connecting with the world is no easy task. Yet, today there are more tools than ever at our disposal to help understand our actions.  From ever-improving scientific understanding of the mind […]

IE University IEU Students
IE University IEU Students

From info to insights: transforming data into success

Ninety percent of existing data was generated in the last two years. Sure, much of it came from cute cat videos shared online, snaps of avocado toast and comments in praise of a good selfie. It certainly does not mean that 90 percent of the wisdom accumulated by humankind has occurred in the past two […]