Innovation & Creativity

Getting noticed: Nicole and Yoko speak about their eye-catching project

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Art and design students are always looking for ways to express their creativity and develop their skills. And it’s no different for Nicole Andreina Beltran Carballo and Yoko Hwang Kaetsu, two third-year students of the Bachelor in Design at IE University.

IE University students prove that entrepreneurship can’t be put on hold

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Innovation and entrepreneurship are at the core of IE University life, stretching across all bachelor programs regardless of the school or subject matter.

Creativity at home: How IE University students found ways to be productive

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During lockdown, many of us found ourselves with more time on our hands than normal. While these restrictions were challenging, for some of our dynamic students it gave them the opportunity to explore their artistic sides.

How to use Zoom: 10 tips and tricks

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As many companies and institutions have transitioned to virtual meetings, we’ve all become familiar with Zoom, Google Meet, and other video-conferencing tools. 

Uncovering irrationality: making sense of our behavior

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If we’re supposed to be the most evolved species on this planet, then why are we still driven by self-destructive impulses?

Success in the information age—five tips for a flourishing company

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Whatever sector your business operates in, the disruption of the information age will have a profound effect on it. No field has been untouched by digital transformation, and the new ways of thinking and working that this new world has introduced.

Dreaming of Freedom: Medialab short-film competition winner captures the current mood

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The Medialab is a laboratory for audiovisual creation, with hubs on both the Segovia and Madrid campuses. This resource provides IE School of Human Sciences and Technology students with the facilities, material, and support to develop their audiovisual production talent.

How behavioral science can help you shape habits during quarantine

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First-year students of IE University’s Bachelor in Behavior and Social Sciences have been tasked with an assignment designed to lift spirits and morale during the COVID-19 health crisis.

How Smart Sustainable Cities Are Blazing the Trail to a Better Future

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Today, the world’s cities are more bustling than ever. But with a growing global population and the urgency of climate change, it’s no longer enough to just survive; we want to thrive.

Eight ways music helps your productivity

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When we think of studying or working, we picture quiet, peaceful environments with zero distractions. Yes, silent libraries full of dedicated students and tidy bedrooms with ample desk space come to mind—but sometimes such conditions aren’t always practical, or even ideal.

Happiness Week: nourishing the mind, body and soul

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Our happiness levels need to be maintained throughout the year, but it’s more important than ever to keep them in check during the coronavirus lockdown. The IE Center for Health, Well-being & Happiness is hosting Happiness Week, a series of online events that will help you to stay positive during this complex time.

The role of responsible recycling in design

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Below, two students share their experience with us, outlining the all-too-often neglected yet increasingly important role of responsible recycling in design. Tell us a…

Business Plan Challenge 2020: A bright vision for the future

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After a lot of hard work putting their ideas to paper and ironing out the smallest details, seven teams of IE University students gathered to pitch their up-and-coming business ideas at this year’s edition of the annual Business Plan Challenge.

The Viz Competition

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This competition, along with the numerous practical initiatives created by IE University, is one of the many examples of how our academic offering goes beyond the four walls of a classroom.

UN Cybersecurity Challenge: Countering Digital Terrorism

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As cyber-attacks and data breaches become more and more common, companies and organizations have identified the need to invest in sharp, young cyber guardians to protect their digital assets.

Student-led presentation Never Get Lost in Random Forest is a success

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They say that the best way to know if you truly understand something is to successfully teach it to others.

IE University presents “Synesthesia,” a new proposal for Creativity Day

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The IE University Creativity Center, located in the Segovia Royal Mint’s cultural building, hosted a new edition of Creativity Day entitled “Synesthesia,” under the leadership of IE University Campus Life.

Data and Business Analytics students presentation on Cohen’s kappa is a hit

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Below, Joaquín Maroto, Qiji Xiang, and Ryan Daher tell us a bit more about their project on Cohen’s Kappa Coefficient.

Celebrating another year of creativity

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IE Creativity Center celebrates its third year of operation, marking three years of enhancing the artistic talent of university students.

The MediaLab: A space for audiovisual talent

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At IE University’s MediaLab, students learn to how to plan, produce, and broadcast multimedia materials.

Why creative thinking is so important in data science

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Creativity in data science can be seen in anything from innovative modeling, thinking up original ways to collect data, developing new tools, and being able to visualize data process a few years down the line.

How behavioral sciences can improve company performance

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When the right behaviors become ingrained in employees, companies can create a more sustainable work culture and achieve superior performance.

IE University students create the first rental service for mobile batteries powered by renewable energy

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uPower will launch in Madrid with a network of over 100 stations located in bars, restaurants, and museums

How significant is the influence of technology on humans?

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We spend an increasing amount of time online. Work, play, and everything in between can be done with a wireless router and a laptop. For many, our quick adjustment to this life-changing invention is a little unsettling. But is it really that bad?

How machine learning helps brands identify the best customers

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AI and machine learning are helping the top minds in marketing as they drive the performance of forward-thinking brands, and target the customers.

From info to insights: transforming data into success

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Ninety percent of existing data was generated in the last two years. Sure, much of it came from cute cat videos shared online, snaps…

How to use AI machine learning for brand sentiment analysis

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Brand sentiment analysis lets companies know exactly what they’re doing that is beneficial to their brand, and what they’re doing that’s impeding growth.

How advertisers gain insight into consumers’ emotions

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Gaining insight into consumers’ emotions is essential in producing a marketing campaign that effectively engages with the target.

IEU alum’s startup to revolutionize Spain’s senior-housing sector

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After leaving IE University, Pablo Otero has launched his own startup based on providing easy access to housing for senior citizens.

How technology impacts the way we think about design

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Technology and design have always been inextricably linked. The first cave paintings were made using the technology on hand at the time – the…

How to become an expert in strategic innovation

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Strategic innovation isn’t just about lightbulb moments and "eureka!" exclamations. New roles have to be created, employees must be trained in new skills.

Think like an entrepreneur: Getting into the right mindset

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Dedication, overcoming failure, taking risks, communication, vision, inspiration, and innovation are traits that we need to think like an entrepreneur.

Four IEU students participate in the Global Business Simulation

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On April 30th, students took part in the IE Global Business Simulation, in which they were tasked with formulating a strategic plan for business expansion.

Annual Business Plan Challenge a success

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On May 10th, students from all years and academic programs gathered together for the sixth annual Business Plan Challenge.

IE University students participate in the LVMH Retail Tour

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The exclusive tour gave students a glimpse into the world of luxury fashion

Discover what design is, and why it matters

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Have you ever stopped and considered how many of our actions are shaped based on the design of the elements around us?

IE University student wins the 2019 EY Challenge

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Alba Dieguez, fourth-year student of the Dual Bachelor in Business Administration and International Relations, has recently won the 2019 EY Challenge, a business case competition involving over 500 students.

The Bachelor in Economics = what you need to launch your career

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Do you want to work as an economic consultant? A sustainable economy advisor? Or even a policy developer? Keep reading to find out how IE University and the Bachelor in Economics is the equation you need to kick-start your chosen professional career.

A Vegan Startup Project at IE University

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High-quality “leather” pieces for young people, sold at affordable prices. The idea is very attractive. If the handbags, wallets and purses are made of…

La Casa de la Moneda exhibits great work from IEU design students

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The exhibition will include blown-glass vases, glasses, and jars, elegant door knobs, studies of scissors and various models of wooden chairs, as well as the results of the visual design class in which students designed branding campaigns for several fictitious countries.

The Perfect Design: IEU Segovia

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Studying design at IEU in Segovia is about a lot more than what you learn in the classroom

Students with a creative eye at IE University

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The main hall of the IE University Creativity Center, located in Segovia’s ancient mint, is hosting “Localismos sin fronteras.” It gathers together works by…

The marvelous creativity of Do Xuan Hoang

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Music, painting, and cooking are among the passions of this Vietnamese architecture student at IE University

Fred and Gio: passion for electronic music

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Federico Ponti and Giovanni Patrizi, BBA students at IE University, create FLANDA, a “collective” of artists united in promoting the most avant-garde experimental music.

Student Projects: What are we creating?

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Learn more about our students' work and how we seek to drive change in the world.

Disruptive Tech Week: Food for Thought on Artificial Intelligence

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The week consisted of four conferences, centered around specific movies that presented topics of interest for students and professionals to discuss, including Artificial Intelligence. Learn more about the views on AI and the legal sector.

Entrepreneurship: Interview with Almustafa Mahmoud

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BLVCK APPAREL is an independent fashion label with the goal of creating pieces of clothing that are not really meant to be used as clothing.

Three IE University graduates created their own company: Cutnut

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Three IE University students, Teiko Wilenius (Dual Degree in BBA and LL.B.), Philipp Nette (BBA) and Benjamin Ranft (BBA), have become entrepreneurs after completing their studies and starting their own company. They have been  featured in this year's Forbes 30 under 30 list for European media and marketing. 

IE Women Initiative #WomenPassItOn

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At IE, we celebrate and empower women globally through education. Pass It On is a project created for IE women to establish a legacy.

“Orderly,” a cleaning company that makes students’ lives easier

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“Orderly” is a platform where, amongst other services, anyone can hire a cleaner for their home, simply and securely.

The young humanitarian entrepreneur

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“Being an entrepreneur doesn’t just mean being able to set up a business, it’s much more: entrepreneurship is about taking action.”

Film rider: A true lover of horses

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The life of this 22-year-old Canarian, studying architecture in Segovia, revolves in large part around horses, an animal that she has been fascinated by since she was very young.

A tireless, altruistic traveler

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If we had to choose just one word to describe her, it would have to be “cosmopolitan.”

The Brazilian entrepreneurial artist

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Nobody who sees Giulia perform leaves unimpressed: it’s pure passion.

A Talk by Dr Norberto Andrade from Facebook: Policy, Privacy & Ai

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Dr. Norberto Andrade, Privacy and Public Policy Manager for Facebook gave a talk to our students from the bachelor’s and master’s programs about policy, privacy and artificial intelligence (AI).

“Pet Cupid,” the app that helps your pet find love

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“Pet Cupid” is a fresh idea that arose from the enthusiasm of a group of college entrepreneurs at IE University, studying subjects as diverse as International Relations, Information Systems Management, and Law.

Four steps to successful goal-setting in 2018

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A new year is a chance to hit the personal reset button and wipe the slate clean.

IE University students win the Sales & Trading Competition

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We are happy to share that two IEU students, Phatcharapol Mongkolkamarat (BBALLB) and Gonzalo Merino Esparza (BBA), have won the Sales & Trading competition organized by the Asia Investment Banking Conference and HSBC, which brought together more than 300 students from approximately 50 renowned universities across the globe.

What the South America Business Forum is all about

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The South American Business Forum (SABF), which in August will be its 13th annual installment, seeks to gather an international collective of highly motivated, capable, and idea-generating university students from around the world.

Final Degree Project (FDP): The Beginning of the End

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I am a fourth-year Bachelor of Communication student and have recently completed and presented my Final Degree Project.

The new technology shaping the future of retail

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Technological innovation such as VR and sensory marketing are impacting our decisions on what to buy, presenting both opportunities and challenges for the future of retail.

Why digital entrepreneurs are the new world leaders

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Innovation is a state of mind. Learning the right mental tools can enable a new generation of digital entrepreneurs to make a difference to humanity.

The IE Design council: Invaluable insight for IEU design students

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At the IEU School of Architecture and Design, we have established a Design Council, made up of a community of individuals dedicated to innovation in the ever-evolving field of design.

Gardens in motion will change urban environments

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When you show people an urban bus with a garden on top, it is easier for them to believe that everything is possible

How technology is shaping the future of design

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When it is so hard to keep up with technological potential, it is vital to know why something should be built in the first place.

IE University students win the EY 2017 challenge!

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Once again IEU students have been officially recognized by a top international firm for their outstanding performance!

Meet techie entrepreneur Alexander Kunzmann

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Alexander Kunzman is currently a student in the IE University Bachelor of Information Systems Management program, which focuses on Technology and Innovation Management.

id.real: A design studio inspired by users

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id.real is an unusual design studio that just opened its doors in Madrid.

Technology and innovation: A healthcare revolution

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Technology is a powerful force that affects all businesses, regardless of their size or the industry they belong to.

Technology and Innovation Management according to Sarah Harmon

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Last week, IE University hosted the official launching event of the new Bachelor in Information Systems Management.

IEU hosted: New Trends in Technology and Innovation Management

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Last Thursday, IE University officially introduced a new Bachelor’s Degree in Information Systems Management with a forum and debate featuring important industry experts.

Young Entrepreneurs: Lucía Sánchez

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Lucía Sánchez Pozo is a 15-year-old entrepreneur who has already developed three games.

IEU Success Stories: Cayetano Ortiz

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We constantly see IEU young entrepreneurs succeeding, and we feel very proud about it.

Young Entrepreneurs: Asier Sarasua

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Asier is a Class of 2016 BBA graduate with a deep-rooted passion for entrepreneurship.

From IE to startups: Meet these BBA alumni & entrepreneurs

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Jorge Schnura and Munya Gwisai are two BBA alumni who chose to follow their business ideas and become tech entrepreneurs after graduating from IE University.