4 jobs to watch in the field of behavioral science

@Melissa Haun

“Behavioral scientists might work in a marketing department to help design ad campaigns or social media impact strategies. They could work in human resources, using their expertise to develop talent, to coach employees, or to affect policy. They might work for an NGO, or for a public institution that wants to change how people behave on a societal scale.”

IE University’s new Bachelor in Behavioral Science provides the knowledge, skills, and experience you need to understand and influence human behavior.

By combining a multidisciplinary approach with a managerial mindset, this degree prepares you to work in a variety of fields. Vice Dean Norman Kurtis emphasized this aspect of the program in a recent interview:

Behavioral scientists might work in a marketing department to help design ad campaigns or social media impact strategies. They could work in human resources, using their expertise to develop talent, to coach employees, or to affect policy. They might work for an NGO, or for a public institution that wants to change how people behave on a societal scale.

If these career paths have piqued your interest, read on for the four most promising job opportunities open to bachelor science grads.

 

 

1. User experience developer

If you’re interested in design and technology in addition to human behavior, you can combine all these fields as a user experience (UX) developer. These professionals work with designers and developers on websites, apps, and other tech projects to make sure the final products are user-friendly. To do so, they must have a profound understanding of how consumers interact with technology. Due to the digital transformation of the global marketplace, UX developers are becoming increasingly valuable, making this one of the best behavioral science jobs available.

 

2. Criminologist

Have you always dreamed of fighting crime, defeating bad guys, and saving the world? Maybe your childhood superhero fantasies have faded, but you can still do all of that in the field of criminology. This subfield of sociology is specifically focused on criminal behavior: researching it, understanding it, and ultimately preventing it. Why do people commit crimes? What kinds of biological, sociological, and psychological factors are at play? If you want to unravel these questions, a behavioral science degree is a great place to start.

 

3. NGO or government analyst

Speaking of saving the world, there are plenty of ways to do it—and if you’d rather work from the top down, a career as an NGO or government analyst could be a perfect fit. All organizations must understand the behavior of the people their programs involve. For example, imagine an environmental group conducts research on recycling habits. A behavioral scientist might be hired to interpret the data, ascertain why people choose to recycle or not, and advise policymakers on how to motivate them to do so.

 

4. Consumer behavior analyst

Want to help companies and brands effectively market their products? Consider a career as a consumer behavior analyst. These professionals analyze research to determine how to influence consumer behavior. By studying how people respond to certain messages, they’re able to help their clients or employers design marketing campaigns that will achieve the desired results. If you want to strategically promote certain products or services, this could be the career for you.

 

Taking the next step

So you’re interested in understanding and influencing behavior to benefit companies, organizations, or societies. But how can you start on a path toward these careers in behavioral science? IE University can help.

The Bachelor in Behavioral Science program places a clear focus on job growth and career readiness; in the fourth year of the program “students get a view of key sectors… they learn how these sectors work, and then have the chance to apply their knowledge. This makes them more aware of their career options and helps them decide what they want to do in the future,” according to Vice Dean Kurtis.

If this sounds like the program for you, get started on your application today—and start transforming the future through behavioral science.